National Shopper Marketing Manager

YOUR OPPORTUNITY

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Develop and implement national shopper marketing strategies aligned with brand and commercial objectives.
• Identify key shopper insights and behaviors to design effective activation programs.
• Adapt strategies to meet the needs of different channels (e.g., grocery, mass, e-commerce, on premise, convenience).

Cross-Functional Collaboration

• Partner closely with Sales and Brand Marketing
• Align shopper programs with brand campaigns and product innovation launches.
• Support customer-specific business planning through tailored shopper initiatives.

Budget & Performance Management

• Manage shopper marketing budgets and ensure effective allocation of resources.
• Track, measure, and analyze campaign performance, ROI, and sales impact.
• Optimize programs based on data, insights, and learnings.

Insights & Analytics

• Leverage shopper data, POS analytics, and market research to inform strategy.
• Evaluate shopper journeys and identify opportunities to influence purchase decisions.
• Develop post-campaign analysis and reporting for key stakeholders.

This is a replacement vacancy with an expected hiring salary range of $110-$120K depending on level of experience. This is a hybrid work arrangement.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in shopper marketing, trade marketing, or brand marketing (CPG/retail preferred).
• Strong understanding of retail environments and shopper behaviors across channels.
• Experience working with major national retailers and managing joint business plans.
• Proven ability to deliver data-driven marketing programs with measurable impact

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:  You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.