Assistant Shopper Marketing Manager

Job Responsibility: Job Posting:

Ready For a Tasty New Challenge?

Overview

Do you have a passion for creating impactful in-store marketing campaigns and driving shopper engagement at the point of purchase? We are seeking a dynamic and results-oriented Assistant Shopper Marketing Manager to join our team. This role offers the opportunity to execute best-in-class in-store programs, develop compelling shopper materials, and collaborate with cross-functional teams to enhance brand visibility at retail. As an Assistant Shopper Marketing Manager, you will be responsible for leading the execution of in-store shopper marketing programs, creating shopper-focused assets, and ensuring seamless program implementation across key retail partners. You will play a crucial role in driving brand awareness and purchase intent through strategic in-store activations, multi-branded campaigns, and shopper insights-driven initiatives.

What Wonderbrands Offers:

• Wonderbrands believes in Home Grown Talent and accelerated career growth
• Competitive Compensation, Health, and Dental Benefits
• Pension plan with matching contribution
• Bonuses
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

Responsibilities:

In-Store Shopper Marketing Execution:

• Lead the development and execution of in-store marketing materials, including displays, POS assets, and promotional signage, ensuring alignment with brand and retailer strategies.
• Partner with Sales, Integrated Marketing, and Brand teams to bring shopper marketing initiatives to life in key retail environments.
• Work closely with external partners to manage sampling, POS & display production, and execution of in-store shopper marketing campaigns.
• Coordinate the execution of multi-branded campaigns and ensure flawless in-market implementation.

Retail & Cross-Functional Collaboration:

• Serve as the key liaison between marketing, sales, and retail partners to align in-store initiatives with business objectives.
• Support the sales team in customer presentations and retailer discussions by providing insights, best practices, and program recommendations.
• Partner with internal teams such as Brand Marketing and Insights to develop data-driven shopper marketing strategies.

Program Management & Performance Tracking:

• Monitor and evaluate the effectiveness of in-store marketing programs, providing post-program analysis and recommendations for future optimizations.
• Track budgets, ensure accurate allocation of shopper marketing funds, and collaborate with finance teams on reconciliation.
• Stay ahead of industry trends, shopper behaviors, and competitive activity to continuously enhance in-store marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in shopper marketing, trade marketing, or brand marketing, preferably in a consumer-packaged goods (CPG) environment.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing plans.
• Strong understanding of retail dynamics and in-store marketing execution.
• Experience collaborating with sales teams, agency partners, and cross-functional teams.
• Some travel required (15%) within Canada and the USA
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and experience with retail data platforms is an asset.
• Role requires 3 days per week on-site in Head Office with flexibility of more days in office dependent on business needs.

What is the recipe for a great career at Wonderbrands Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D'Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.

In compliance with Ontario's Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

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