Marketing manager

Education

• Bachelor's degree

Work setting

• Relocation costs covered by employer
• Various locations
• Willing to relocate
• Private company, corporation or industry

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization's Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare sports, literary, performance or other contracts
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Computer and technology knowledge

• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• MS Windows

Area of work experience

• Project coordination
• Product development

Area of specialization

• Project management
• Sales

Transportation/travel information

• Own vehicle
• Valid driver's licence
• Willing to travel

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Interpersonal awareness
• Reliability

Employment terms options

• Early morning
• Evening

Experience

• 3 years to less than 5 years

Employment terms options

• Morning
• Day

Other benefits

• Free parking available
• Other benefits
• Parking available

Support for newcomers and refugees

• Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster (for example: Ukraine, Afghanistan, etc.)
• Supports newcomers and/or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and/or refugees with experienced employees

Support for youths

• Offers on-the-job training tailored to youth
• Offers mentorship, coaching and/or networking opportunities for youth
• Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

• Offers mentorship, coaching and/or networking opportunities for Veterans
• Provides awareness training to employees to create a welcoming work environment for Veterans

Support for Indigenous people

• Offers mentorship, coaching and/or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations

Support for mature workers

• Provides staff with awareness training to create a welcoming work environment for mature workers
• Offers mentorship, coaching and/or networking opportunities for mature workers