Brand Manager - Innovation, Adult Balance and Wellness Brands

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

If you have a passion for building brands through strategic thinking, insight-driven innovation, and a relentless pursuit of measurable outcomes, WK Kellogg Co invites you to take ownership, drive results, and make your mark as our next  Brand Manager - Innovation. In this role you’ll play a key role in advancing the innovation agenda for some our most cherished consumer brands including Special K, Vector and Kashi among others. We’re looking for someone who is naturally curious and constantly looking for ways to innovate beyond the status quo. You’ll use your analytical skills to identify and solve problems that others may not realize exist. Create the future with us as you work for a company that is creating better days and a place at the table for everyone through our trusted food brands.

JOB HIGHLIGHTS

• Full-time, onsite, position in our Mississauga, Canada office
• Business Travel Requirement expected at 5-10%
• Reports directly to Head of Marketing for Canada

HERE’S WHAT YOU’LL BE DOING

• Strategic innovation Planning –Manage the annual planning process for a portfolio of brands, from building a 3-5 year strategic vision to tactical project innovation pipeline development. You’ll lead us toward success thanks to your ability to thrive in the trenches or in front of leadership.
• Managing and Developing Ideas –Bring your fresh ideas on your Kellogg journey throughout the innovation cycle – from inception to in-market execution. We want you to offer insights related to market trends, primary & secondary data, competition, packaging and agency management. Leve
• Managing the Innovation Business -In this role, you will have ownership of budgeting, tracking, reporting and P&L management for innovation projects. You’ll share a data-driven vision for tomorrow and a plan to get there. Show us your ability to be resourceful, strategic, self-confident and analytical! 
• Implementing Solutions – Leverage the 4 P’s of marketing in working with commercial partners to optimize in-market potential. Your positive, welcoming and collaborative work style will enable you to partner with cross-functional colleagues to troubleshoot tough challenges and refine go-to-market strategy for executional excellence.

QUALIFICATIONS

• University undergraduate degree in business or marketing
• 3-5 years of Brand Marketing experience, related experience in a Consumer-Packaged Goods company
• Strong leadership skills with a proven project management ability with a bias for action and attention to details

• Experience in strategy development, leading innovation development and creative campaign and packaging development

• Strong analytical and critical thinking skills with ability to analyze data and synthesize syndicated data including strong AC Nielsen experience.
• Excellent communication and persuasion skills with an ability to lead projects, influence and effectively collaborate both internally and externally from peers to leadership, both by informal communications and formal presentations
• Ability to partner effectively with U.S. counterparts and cross functional stakeholders to optimize outcome and results.
• Desire and ability to work in a fast-paced, result-oriented, collaborative environment.
• Strong working knowledge of PC applications, including MS Office (Outlook, Excel, Word & PowerPoint)

PREFERRED QUALIFICATIONS

• MBA with a focus in marketing
• Proven P&L analysis/understanding
• Experience in the consumer-packaged goods sector and a passion for food
• Understanding of the Canadian retail landscape
• Experience leading cross functional teams without direct line reporting.

Salary Range: $96,000.00-$126,000.00

Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. 

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best —physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:

• Annual Incentive Plan bonus eligibility

• Comprehensive Health Care, Dental Care coverage

• Savings and Investment Plan (RRSP) with Company match after 1 year of completed full-time service
• Defined Contribution Pension Plan
• Paid Time Off ( includes paid sick time)
• 15 Paid Vacation Days, plus Company Floaters
• Hybrid Work approach
• Tuition reimbursement program
• Employee recognition program
• Employee assistance program

The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions.

Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit

WK Kellogg Co is proud to offer competitive industry benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

If we can help you with a reasonable accommodation throughout the application or hiring process, please email View email address on jobs.wkkellogg.com

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment