Senior Director Integrated Marketing

Lead MEC’s integrated marketing strategy through brand leadership and data-driven growth. Guide seasonal and annual initiatives across brand, community, partnerships, and product marketing.As Senior Director of Marketing, you will unite brand positioning with measurable business performance. You will oversee the marketing team’s GTM cycle, define initiatives against company KPIs, and champion data-informed decisions. The scope includes creative leadership, analytical rigor, and hands-on execution.Key Responsibilities:
Articulate MEC differentiators consistently across channels and partnershipsLead brand, community, partnership, and product marketing teamsDefine seasonal and annual marketing strategies against KPIsGuide briefs, campaign objectives, audiences, and messaging hierarchyAlign marketing initiatives with merchandising, retail, and operationsRequirements:
10+ years of marketing experienceAt least five years in senior marketing leadershipExperience leading integrated brand and performance teamsStrong data analytics and full-funnel optimization understandingExceptional storytelling, leadership, and collaboration skillsShape MEC’s integrated marketing direction through brand strategy, community leadership, partnerships, and measurable growth outcomes.
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