Assistant Vice President Promotional Strategy
FGL Sports
Shape CTR promotional strategy at Canadian Tire Corporation using pricing, customer value, and AI-enabled promotion capabilities across Canada.
The Assistant Vice President leads strategy, planning, and performance for CTR promotional programs. This senior leader owns promotional choices and governance while connecting Triangle loyalty, Digital activation, price value initiatives, and customer-centric growth. The mandate includes financial productivity, operational execution, stakeholder management, and team development.
Key Responsibilities:
- Translate CTR promotion strategy into annual promotional plans
- Set promotional roles, depth, frequency, placement, and incentives
- Balance sales, margin, returns, Triangle value, and perception
- Manage calendars, events, categories, channels, and customer priorities
- Lead governance, performance management, automation, and team capability
Requirements:
- Experience leading promotional strategy and program decisions
- Ability to manage enterprise stakeholders and executive escalation
- Strength in pricing, performance management, and customer value
- Understanding of AI-enabled tools, workflows, and guardrails
- Leadership capability in analytics, storytelling, and systems thinking
Lead CTR promotions through pricing discipline, AI-enabled optimization, customer focus, and evidence-based performance management at Canadian Tire Corporation.
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