Marketing Automation Manager with Marketo Expertise
Peninsula Business Services
Drive innovative marketing strategies as a Senior Marketing Automation Manager utilizing Marketo. Focus on email nurture campaigns, webinars, and integrated client communications for maximizing lead conversions. In this senior position, you will implement and oversee new campaigns using Marketo, managing multiple nurture programs that guide leads through the sales funnel. You will collaborate with various teams to create, measure, and optimize marketing effectiveness through A/B testing and analytics. Key Responsibilities:
- Implement new email nurture campaigns and webinars
- Manage and monitor multiple nurture programs effectively
- Conduct A/B testing to identify high-performing campaigns
- Integrate CRM (Salesforce) to enhance lead quality
- Optimize campaigns using Marketo's analytics suite
- Experience with Marketing Automation software, preferably Marketo
- Strong background in email marketing and campaign management
- Excellent analytical and communication skills
- Proven time management abilities to meet deadlines
- Detail-oriented and results-driven mindset
Vacancy posted 1 hour ago
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