B2b Saas Marketing Director

Lead B2B SaaS marketing at veritree in Vancouver, using product marketing and full-funnel campaigns to build qualified pipeline and revenue. This hybrid role connects strategy with hands-on execution.As Director, Marketing, you will own product marketing, campaigns, co-marketing, and events. You will refresh positioning, messaging, and the ideal customer profile while leading go-to-market planning. You will also manage funnel targets, paid channels, sales enablement, and marketing performance. Your work will align closely with Sales, Outbound, Customer Success, Product, Forest, and Content and Creative Services.Key Responsibilities:
Own positioning, messaging, and ideal customer profile updatesPlan integrated campaigns across paid media, email, webinars, content, and eventsSet funnel stages, targets, handoffs, and conversion goalsBuild sales enablement materials and competitive analysisReport marketing performance and shift budget toward resultsRequirements:
Seven-plus years in B2B SaaS, climate tech, or related marketingAt least three years leading a marketing teamProven B2B product marketing and go-to-market experienceHands-on full-funnel campaign experience generating measurable pipelineBudget management and ROI reporting using marketing toolsBring product marketing, campaign leadership, and revenue accountability to veritree’s Vancouver-based climate technology team.
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