Senior B2B Events Marketing Manager
Fortra
Drive B2B event marketing at Fortra by owning high-profile programs, managing complex logistics, and aligning cross-functional execution.
As an experienced Senior Marketing Events Manager, you will develop and execute plans that increase brand awareness, generate leads, and grow pipeline. You will manage company-hosted and third-party events while contributing to global events strategy. The work requires strategic thinking, exceptional organization, and simultaneous project management.
Key Responsibilities:
Own planning, logistics, and execution for major events
Coordinate Product Marketing, Design, Sales, and executives
Manage event budgets ranging from $700K to $1M or more
Oversee vendors, contracts, hotel blocks, venues, and AV partners
Measure performance and complete post-event lead follow-up
Requirements:
Bachelor’s degree in communications, marketing, or related field
Five to seven years of tradeshow and event experience
Three to five years of large-scale B2B event experience
Excellent oral, written, and presentation skills
Willingness to travel approximately 5–10% annually
Bring strategic planning, budget management, and B2B event leadership to Fortra’s global marketing programs and pipeline goals.
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