Director Of B2b Growth Marketing
OpenTable
OpenTable is looking for a Director of B2B Growth Marketing to lead the growth engine that helps restaurants discover, adopt, and grow with our productsYou’ll own full-funnel performance across self-serve and sales-assisted motions, with accountability for pipeline, conversion, and revenue growth across Independent and Enterprise restaurantsYou’ll lead a team of eight spanning the core growth function and bring together customer insight, marketing judgment, analytical rigor, and technical fluency to turn opportunities into measurable resultsThis is a high-impact role for a leader who can set the strategy, make smart investment tradeoffs, and help a talented team do its best workSet the B2B growth strategy and operating plan across Independent and Enterprise restaurants, translating company goals into clear priorities, targets, and investment decisionsOwn full-funnel performance across self-serve and sales-assisted journeys, from acquisition and activation through opportunity creation, conversion, retention, expansion, and revenueLead, coach, and develop a team of eight, creating clear ownership, high standards, strong collaboration, and meaningful growth opportunitiesBuild a connected growth system across the customer journey, guiding work across areas such as SEO, lifecycle, paid marketing, web, and marketing operations without treating them as disconnected channelsEstablish a trusted performance framework and partner with Sales, Product, Engineering, Analytics, and Finance to improve measurement, customer progression, pipeline quality, and conversionAllocate budget, prioritize experimentation, and use data, automation, and AI thoughtfully to improve growth efficiency and make clear scale, change, or stop decisionsBenefits
Generous parental leaveGenerous paid vacation + time off for your birthdayPaid volunteer timeEnriched learning and development opportunities - leadership development & access to thousands of on-demand e-learningsWork from (almost) anywhere - wherever you do your best workMental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomesStrong analytical and technical fluency, including comfort with CRM, marketing automation, attribution, reporting, experimentation, and data quality. You can get close to the data, understand the systems behind it, and turn analysis into a decisionStrong commercial judgment and cross-functional leadership skills, with the ability to connect marketing investment to customer value, efficiency, pipeline, and revenueExperience designing or scaling both self-serve and sales-assisted growth motionsA track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansionExperience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment businessExperience using unit economics such as CAC, LTV, payback period, or contribution margin to guide investment decisionsExperience building a disciplined experimentation culture and applying AI or automation to improve marketing operations and decision-makingExperience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance
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Generous parental leaveGenerous paid vacation + time off for your birthdayPaid volunteer timeEnriched learning and development opportunities - leadership development & access to thousands of on-demand e-learningsWork from (almost) anywhere - wherever you do your best workMental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomesStrong analytical and technical fluency, including comfort with CRM, marketing automation, attribution, reporting, experimentation, and data quality. You can get close to the data, understand the systems behind it, and turn analysis into a decisionStrong commercial judgment and cross-functional leadership skills, with the ability to connect marketing investment to customer value, efficiency, pipeline, and revenueExperience designing or scaling both self-serve and sales-assisted growth motionsA track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansionExperience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment businessExperience using unit economics such as CAC, LTV, payback period, or contribution margin to guide investment decisionsExperience building a disciplined experimentation culture and applying AI or automation to improve marketing operations and decision-makingExperience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance
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Vacancy posted 1 hour ago
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