Sales Manager, Group & Event Management (GEM)

At Pursuit, we offer more than just a place to visit, we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience. What ties it all together are the friendly faces you’ll find along the way, the thoughtful amenities, and the delightful details that make every visit feel personal and unforgettable.

The Sales Manager, Group & Event Management (GEM), is responsible for driving revenue growth through strategic sales and account management, client development, and team performance. This role is responsible for group and event sales, with a focus on prospecting, conversion, and growth across the corporate and wedding markets for the Banff Jasper Collection.

The Sales Manager is accountable for achieving and exceeding sales targets, strengthening client relationships, and ensuring a seamless transition from sales to planning through effective collaboration with the planning team. This role also plays a key part in optimizing sales processes, and contributing to the evolution of team strategies.

Reporting to the to Director of Sales, Group & Event Management this full-time position is located in-person in our Banff office.

Revenue Generation & Sales Execution

• Own and drive sales performance for key accounts, corporate and event business within assigned markets, including lead generation, proposal development, and contract execution
• Contribute to the development and execution of strategic sales plans to achieve and exceed annual revenue targets
• Prospect and secure new business across Key Accounts, Corporate/Incentive, Association, and Wedding segments, while owning performance and growth within assigned markets
• Identify and grow key accounts, driving repeat business and long-term client partnerships
• Actively manage sales pipeline health, including lead volume, conversion, and revenue pacing, leveraging data to identify risks and opportunities and optimize performance
• Plan and participate in Business Development Trips (BDTs), tradeshows, and industry events to drive new opportunities
• Contribute to revenue planning and maintain accurate sales forecasts and projections
• Partner with Marketing and Food & Beverage and other internal teams to support demand generation and brand awareness
• Lead client engagement through needs analysis, customized proposals, and contract negotiation, with a focus on quality lead optimization and conversion
• Ensure timely and consistent follow-up on all leads and proposals
• Build and maintain strong relationships with key accounts, DMOs, local partners, vendors, and internal stakeholders

Sales to Planning Alignment

• Ensure clear and consistent sales-to-planning handoff processes to support full client journey and satisfaction
• Partner closely with the planning team to align on scope, expectations, and execution
• Provide feedback from planning and client experiences to inform future Sales strategies and improvements
• Support continuous improvement of SOPs to enhance efficiency and guest experience
• Support onboarding and training of new hires
• Contribute to a high-performing, collaborative team environment

System & Process Optimization

• Maintain pipeline and sales CRM including timely updates
• Identify opportunities to improve systems, workflows, and overall team efficiency
• Act as a key liaison between Sales, Planning, Food & Beverage and Operations to ensure alignment and continuous improvement of the guest experience
• Support system improvements in collaboration with IT

Other Duties As Assigned

• Lead or contribute to special projects as required
• Provide and lead on-site event support as needed (evenings/weekends)
• All other duties as assigned

Skills, Qualifications & Experience

• 2–5+ years of experience in sales, with strong background in hospitality and events with proven knowledge of the Banff/Jasper market
• Proven ability to drive revenue growth and manage a sales pipeline from prospecting through close
• Strong client relationship management and negotiation skills
• Experience working with corporate, incentive, association, or wedding markets is an asset
• Ability to balance multiple priorities in a fast-paced environment
• Strong communication and interpersonal skills, with the ability to influence and collaborate across teams
• Highly organized with strong attention to detail and process orientation
• Proficient in Microsoft Office (Windows environment)
• Experience with Delphi, Salesforce, or similar CRM/event systems considered an asset
• Valid Alberta Class 5 driver’s license (or equivalent)
• Success in this role is measured by revenue achievement, pipeline health, and client satisfaction

We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Reykjavík and Costa Rica.

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.

What will your work environment be like?

At Pursuit, our locations are more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun.

Our team shares a passion for adventure and an authentic desire to play host to the world. We are united by our connection to the people and places we’re lucky to call home. Our workforce is diverse. Our team members come here to embrace the extraordinary. To watch the sunrise and set each day in a place that, for many people, exists only in their imagination. To build career experience beside seasoned professionals a community of people who say ‘yes’ to adventure time and time again. To be a part of the #PursuitLife and live each day with purpose, turning moments into memories

PURSUIT PERKS

• Join an inclusive, global team and make life-long connections
• Enjoy free access to Pursuit attractions and 50% off for friends
• Get discounts on hotel stays, dining, and retail
• Access subsidized mental health and wellness resources

Equal Employment Opportunities Information

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the country where the role is located to apply and join our inclusive team! We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at View email address on canada.jobradars.com.

We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted directly.