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B2B Lead Generation Specialist - IT Services

Great River Financial Services

Job Description

Job Description

Company: Great River Financial Services / XEN AI INC.

Work Location-Vancouver/Surrey BC

Target Market: Canada & USA

Industry: IT Services, Field Services, Break/Fix & IT Infrastructure

We are looking for an experienced B2B Lead Generation Specialist who can identify potential customers, connect with key decision-makers, and generate qualified sales meetings for our business development team.

Key Responsibilities

  • Research MSPs, OEMs, system integrators, IT outsourcing companies, and enterprise customers.
  • Identify Vendor Managers, Procurement Managers, IT Directors, and other relevant decision-makers.
  • Generate targeted leads using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other research tools.
  • Conduct personalized cold email, LinkedIn, and phone outreach.
  • Schedule qualified meetings for the Sales Manager.
  • Maintain accurate contact information and follow-up activities in the CRM.
  • Support sales campaigns targeting Canada and the USA.
  • Prepare weekly reports covering leads, responses, meetings, and opportunities.

Requirements

  • 2+ years of B2B lead generation experience preferred.
  • Prior experience in IT Services, MSPs, IT Staffing, or technology sales is highly desirable.
  • Hands-on experience with LinkedIn Sales Navigator and Apollo.io.
  • Excellent written and spoken English.
  • Ability to research and communicate with North American business decision-makers.
  • Experience with CRM systems and lead qualification.
  • Self-motivated, organized, and target-oriented.

Compensation: Fixed monthly salary + performance-based incentives.

Vacancy posted 2 days ago
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