CI Financial Digital Marketing Leader
CI Investments Inc.
Drive digital transformation at CI Financial as the Associate Director in Digital Marketing. Your strategic vision will enhance customer experiences using advanced digital platforms. In this pivotal role, you will collaborate with various departments to improve digital engagement through tailored solutions. You'll lead the delivery of enhanced customer journeys while ensuring adherence to digital governance and accessibility standards. This role is ideal for a strategic thinker ready to innovate. Key Responsibilities:
- Manage and improve digital experiences across web and mobile
- Collaborate with marketing and sales teams for optimal results
- Lead projects from planning through governance and delivery
- Establish quality assurance processes across digital platforms
- Analyze customer insights to refine digital strategies
- 5+ years experience in managing digital ecosystems
- Educational background in Marketing, UX/UI, or Tech
- Experience with Agile project management
- Strong communication and relationship-building abilities
- Familiarity with Adobe Experience Manager and analytics tools
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