Salesforce Marketing Cloud Campaign Manager (Contract)
Full-time
407 ETR
Job Responsibility:
Duties and Responsibilities - Lead marketing campaigns including creating effective content, designing, and optimizing SFMC templates, journeys, campaigns, with Salesforce Service Cloud integration
- Optimize campaigns through A/B testing to improve performance
- Provide reporting, insights, and recommendations to improve results and drive growth
- Leverage data and marketing technology, analyze performance, and uncover insights to enable, orchestrate, and optimize omni-channel customer interactions and business growth
- Develop and execute marketing plans to reach audiences through targeted channels and drive customer loyalty and growth
- Collaborate with team members across the business including Analytics, Pricing, IT, and Customer Service to execute marketing campaigns and analyze results
- Conduct research, analysis, and testing to gain insights, understand customer behaviour and shape marketing strategy
- Stay abreast of strategic marketing trends and leverage data to inform strategies and campaigns
- Provide insight and marketing expertise for department planning, roadmap development and executive reporting
Qualifications - A university degree, MBA preferred
- 5 years' experience and at least 2 years of Salesforce Marketing Cloud experience with relevant certifications
- Experience with Salesforce Service Cloud integration an asset
- Excellent critical thinking and problem-solving skills
- Excellent communication and presentation skills (written, verbal, visual)
- Highly collaborative team player with a learning and growth mindset
- Strong project management skills and attention to detail
- Embrace evolving technology, seek out innovative solutions and adapt to new tools and trends
Our Offer - 407 ETR usage (taxable benefit)
- Competitive salary, bonus structure
- Competitive vacation package
- Community culture
- Continued education budget
- Expect excellence: Collaborative team, learn, and grow with a high-performance team
About 407 ETR Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east. 407 International Inc. is the sole shareholder of 407 ETR and is owned by: - Canada Pension Plan Investment Board (CPP Investments) through indirectly-owned subsidiaries (50.01%);
- Cintra Global S.E. which is a wholly-owned subsidiary of Ferrovial S.A. (43.23%); and
- AtkinsRéalis, formerly known as SNC-Lavalin (6.76%).
Learn more at 407etr.com . Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole. Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive. Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
Vacancy posted 1 day ago
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