Marketing Operations Manager (Food and Beverage Industry)

Job Responsibility:

The Accencis Group Inc. stands as a prominent franchisor in Canada, specializing in a multi-branded approach across various industries, notably food and beverages. With an impressive portfolio of10+ brands and a network of 40+restaurants, we have solidified our presence in the market.

Leveraging over 8 years of franchise expertise, we have successfully guided corporations toward financial success through our comprehensive management processes.

As a collection of renowned dining establishments, including The Captain's Boil, %Arabica, Midori, and Dear Saigon, the Accencis Group sets itself apart from other restaurant groups by prioritizing unique and innovative dining experiences for our valued guests. Our distinguished journey began in 2014 as a single location and accelerated its expansion in 2020, leading us to establish a Canada-wide chain of 40+restaurants. Throughout our growth, we have continually introduced innovative concepts and turnkey solutions, resulting in a diverse portfolio of 10+ brands. %Arabica is scheduled to open 7 new locations in key trade areas by the end of 2025.

The Accencis team comprises seasoned industry experts who possess a deep understanding of driving profitable growth. We are a collective of entrepreneurs, investors, executives, former franchisors, and franchisees, all highly motivated to deliver reliable service to our esteemed clients. With our combined knowledge and dedication, we strive to exceed expectations and foster long-term success in the dynamic world of franchising.

Summary of Key Responsibilities

Campaign Strategy and Planning:

• Develop strategic plans for limited time offer (LTO) campaigns, considering seasonality, market trends, and competitive analysis.
• Collaborate with product development and sales teams to align LTOs with business objectives and product availability.
• Ensure consistent branding across all grand opening materials, including signage, banners, and promotional materials.
• Oversee the production and placement of branding elements to maximize visibility and impact.

Photography and Videography Briefing:

• Work closely with photographers and videographers to create visually appealing content for marketing campaigns, including LTO promotions.
• Provide clear creative briefs, ensuring that content aligns with brand guidelines and campaign objectives.

Marketing Process Optimization:

• Conduct a comprehensive review of existing marketing workflows, identifying bottlenecks and areas for improvement.
• Develop and implement standardized processes for campaign creation, execution, and performance analysis.
• Continuously assess and refine lead management processes to optimize the conversion funnel.

Budget Management:

• Work closely with finance to develop a detailed and strategic marketing budget.
• Implement budget tracking mechanisms to monitor expenses against predefined allocations.
• Identify cost-effective tools and strategies to maximize the impact of marketing initiatives.

Performance Reporting:

• Define and track key performance indicators (KPIs) for all marketing activities.
• Develop and maintain comprehensive dashboards and reports for real-time monitoring of campaign performance.
• Conduct post-campaign analysis to identify successes, challenges, and areas for improvement.

Vendor Management:

• Evaluate, negotiate contracts with, and manage relationships with marketing technology vendors.
• Stay informed about industry trends and emerging tools, recommending new solutions that align with business goals.
• Ensure that vendors deliver on agreed-upon service levels and performance metrics.
• Branding and Signage:
• Ensure consistent branding across all grand opening materials, including signage, banners, and promotional materials.
• Oversee the production and placement of branding elements to maximize visibility and impact.

PR Campaigns:

• Collaborate with PR agencies to develop and execute impactful PR campaigns that align with brand messaging.
• Create compelling press releases, media kits, and other materials for distribution to relevant media outlets.
• Monitor media coverage and sentiment, providing timely responses to inquiries and feedback.

Event Planning and Execution:

• Develop and execute detailed plans for grand opening events, considering logistics, timelines, and budget constraints.
• Coordinate with event planning agencies, vendors, and internal teams to ensure a seamless and memorable experience for attendees.

Branding:

• Ensure consistent branding across all grand opening materials, including signage, banners, and promotional materials.
• Oversee the production and placement of branding elements to maximize visibility and impact.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience in marketing operations, preferably in the food and beverage industry.
• Excellent project management skills with the ability to manage multiple priorities.
• Effective communication and collaboration skills.
• Familiarity with the latest trends and technologies in marketing operations.

If you are a strategic thinker with a passion for optimizing marketing processes in the dynamic food and beverage landscape, we invite you to apply for this exciting opportunity. Join us in shaping the future of our brand and contributing to our continued success in the market.

Job Type: Full-time

Pay: $55,000.00-$70,000.00 per year

Benefits:

• Company events
• Dental care
• Discounted or free food
• On-site parking
• Store discount
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 1 year (preferred)

Language:

• English (preferred)

Work Location: In person