Lead Brand Designer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Brand Designer based in Canada. Join a fast-growing technology company transforming how brands manage commerce, fulfillment, and customer experiences. As Lead Brand Designer, you will shape and evolve a distinctive visual identity across digital platforms, marketing campaigns, events, and sales materials. This hands-on leadership role combines creative direction with the opportunity to design impactful assets from concept to execution. You will guide a small team of designers and freelance partners while collaborating closely with Marketing, Sales, Product, and executive stakeholders. Your work will strengthen brand recognition, improve consistency, and support business growth. In a dynamic, remote-first environment, you will have the autonomy to establish creative standards, develop scalable design systems, and deliver high-quality work that makes a measurable impact. Accountabilities - Brand Identity and Design Systems: Own and continuously evolve the visual identity, including logos, typography, colors, illustration, iconography, photography, motion, and layouts. Develop clear brand guidelines, reusable templates, and scalable design resources to ensure consistency across all touchpoints. - Creative Direction: Define and communicate the creative vision for marketing campaigns, product launches, website experiences, events, and sales enablement materials, ensuring every deliverable reflects a recognizable and cohesive brand. - Hands-On Design Execution: Conceptualize and produce high-quality creative assets across digital and print formats, including landing pages, advertisements, presentations, one-pagers, social media content, trade show environments, and branded merchandise.

- Team Leadership and Mentorship: Guide designers and freelance collaborators, provide constructive feedback, establish quality standards, manage creative priorities, and support the professional development of team members. - Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, Content, Sales, Product Design, and executive leadership to translate business objectives into compelling visual communication and effective creative solutions. - Brand Consistency and Scalability: Build design components, templates, and self-service resources that enable teams to create on-brand materials efficiently. Review high-visibility deliverables and ensure alignment with established brand standards. - Performance and Optimization: Use performance data, stakeholder feedback, and testing insights to refine creative decisions and evaluate the impact of brand initiatives on awareness, engagement, and sales pipeline development. - Agency and Vendor Management: Brief and coordinate external creative agencies, freelance designers, printers, and production vendors. Review deliverables, maintain quality standards, and manage creative budgets where applicable. - Workflow and Project Management: Organize creative requests, prioritize competing deadlines, and establish efficient processes that balance speed, consistency, and quality in a fast-paced environment. Requirements - Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience. - Professional Experience: At least 7 years of brand or graphic design experience, including 2 or more years leading design projects, creative direction, or designers. Experience in B2B technology, SaaS, e-commerce, supply chain, or logistics is an advantage. - Brand Strategy and Systems: Demonstrated experience creating or evolving brand identities and developing scalable guidelines, templates, and design systems that support consistent execution across teams.