Senior Brand Designer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Brand Designer based in Canada. The Senior Brand Designer will shape and elevate the visual identities of two distinct brands within the cryptocurrency and decentralized finance ecosystem. This hands-on role combines high-quality visual design with practical marketing and sales support in a fast-paced, remote environment. As the sole designer on the marketing team, you will own a broad range of creative initiatives, from sales enablement materials and website experiences to social content and campaign launches. You will help establish consistent brand guidelines, build reusable design systems, and equip cross-functional teams with effective visual resources. The role requires strong creative judgment, technical proficiency, and the ability to translate business objectives into compelling design solutions. Working closely with marketing and sales stakeholders, you will contribute to brand recognition and business growth while staying current with emerging trends in crypto, DeFi, and fintech. Accountabilities - Evolve and maintain the visual identities and brand guidelines of two distinct brands, ensuring consistency and quality across all customer and marketing touchpoints. - Design and maintain a comprehensive library of sales enablement materials, including pitch decks, one-pagers, case studies, proposal templates, and partner kits. - Create and develop website pages, including landing pages, product pages, and comparison pages, supporting both infrastructure-focused and consumer-facing audiences. - Produce engaging social media graphics and visual content that strengthen brand awareness and support marketing objectives. - Develop creative assets for campaign launches, major sales initiatives, and industry events, managing projects from initial concept through final delivery. - Build reusable brand assets, marketing templates, and design components that enable non-designers to create consistent, high-quality materials independently.

- Balance design priorities across both brands, allocating approximately 70% of efforts to one brand and 30% to the other, with a focus on sales enablement, web design, and social graphics. - Collaborate closely with marketing and sales teams to understand business objectives and translate them into effective visual communication. - Present and explain design decisions, incorporating feedback while maintaining strong creative standards and brand consistency. - Apply AI-powered design tools to improve creative workflows, accelerate production, and enhance the quality of deliverables. - Monitor developments in cryptocurrency, decentralized finance, fintech, and emerging technology to keep brand execution relevant and competitive. - Contribute to the evolution of the design function by identifying opportunities to improve workflows, strengthen visual consistency, and support changing business needs. Requirements: - At least 4 years of professional brand design experience, including a minimum of 1 year in cryptocurrency, decentralized finance, or emerging technology. - A strong portfolio demonstrating completed brand design projects across websites, social media, and sales enablement materials. - Proven ability to shape, develop, and extend visual identities rather than simply applying existing brand guidelines. - Excellent typography, layout, composition, and visual storytelling skills. - Expert-level proficiency in Figma, including the creation of reusable templates, components, and scalable design systems. - Fluency with AI-powered design tools and practical experience using them to improve both creative quality and production speed. - Experience working closely with marketing and sales teams to translate business goals into effective design deliverables.