Account Executive, Parks And Recreation (Public Sector) - Hybrid Or Remote

*This role is open to remote based candidates based in Canada, with a preference for PST/EST
We’re looking for an Account Executive to join our Parks and Recreation team. Parks and rec departments run some of the most-used services in a community, from programs and camps to facilities and memberships, and many still rely on dated systems. You will help cities, towns, and counties move to Traction Rec, the recreation management platform built on Salesforce. You will own the full sales cycle, from first conversation through RFP, contract and handoff, and spend most of your day in consultative conversations with recreation leaders, finance teams, and IT as a trusted advisor, helping them build a confident case for change with their councils and communities.
Who we areAt Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), and Boys & Girls Clubs of America (BGCA) to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most.
We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology.
Our passion for community and innovation has earned us recognition, including:
Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year
Globe & Mail's Top Growing Companies of 2024
Deloitte's Technology Fast 50 winner
Deloitte's Technology Fast 500 winner
At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team.
If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities.
SkillsTraction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have :
Bachelor’s degree or equivalent experience
5+ years in client facing B2B sales (SaaS specific experience a benefit)
Experience selling to public sector, government, or municipal buyers (parks and recreation experience is a strong asset)
Comfort with long, multi-stakeholder sales cycles and formal procurement, including RFPs and council approvals
A track record of successful quota achievement and successful in net new customer acquisition
Ability to build relationships with client leadership and establish trusted advisor status through strong business acumen
A passion for working with municipalities and community organizations
Experience or strong interest in business application or CRM technology
Exceptional verbal and written communication, including RFP responses and executive summaries
Strong interpersonal and presentation skills
Entrepreneurial mindset demonstrating collaboration and excitement to build a business
Proven proficiency in account/territory planning and account engagement strategies
Implementation of sales strategies and methodologies (such as MEDDIC)
Demonstrate success in fast-paced, collaborative team selling environments
Bonus points if you’ve spent time in local government, parks and recreation, community centers or the Salesforce ecosystem
What You Will Be Doing
Territory planning and prospect activities
Lead generation at target accounts and key stakeholder engagement
Promote and attend municipal and recreation industry events
Sales discovery and qualification using established sales methodology
Navigate public sector buying processes, including RFPs, procurement rules, council and committee approvals, and budget cycle
Drive sales strategy plans and execution to consistently achieve or exceed sales revenue and activity goals
Identification of organization pain points and objectives while aligning to Traction Rec solutions
Relationship management with multiple stakeholders at various levels, including recreation directors, program managers, finance, IT, and procurement
Client presentations (remote and onsite) to large and small audiences
Management of contracting, negotiation, objection handling, and client procurement processes
On-going account management and advocacy for client success
Building brand awareness in the municipal parks and recreation markets
Working alongside key external partners while executing joint strategies
Seek growth opportunities and new business value to maximize sales
Coordination between clients, partners, and internal team members aligning stakeholders for mutual success
Working hands on with internal business applications for collaboration
Keep Salesforce current for accurate pipeline management and forecasting
Travel expected roughly every other month
CompensationAt Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.
The base salary for this role is $85,000 with on target earnings (OTE) of $145,000, which includes both the sales commissions/sales bonuses target and annual base salary.
Please note that the range details above does not include our competitive benefits that we offer.
At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec.
Please note that employment is contingent on the successful completion of background and reference checks.
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