Senior Product Marketing Manager

Knak is a mission-driven company Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is... Empowering people to be creative. That’s why Knak exists. We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform. Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand. Oh, and we have a bit of fun while doing it, too! AI made everyone a creator. It didn't make anyone a producer. Every enterprise marketing team on the planet just got faster at making things. AI drafts the copy, generates the image, spins up ten variants before lunch. Then it all stops in the same place. Someone still has to actually build the thing. Keep it on brand. Localize it into nine languages. QA it across forty email clients. Get legal to sign off. Push it into Marketo or Eloqua without breaking the template. That work didn't get faster. It got busier. That's the production layer. That's where Knak lives.

Uber, Stripe, Meta, AWS and Nvidia use Knak to produce the campaigns their customers actually see. We started with email. We added landing pages. Mobile messaging — SMS and RCS — ships this September, and more channels are on the roadmap. Underneath all of it, we're putting AI agents to work inside the production process. So: the product is expanding, the buyer set is expanding, and the category we're building doesn't have a name yet in most marketers' heads. That's our job! The role This is the first hire into a product marketing function we're rebuilding from the ground up. Reporting to the VP of Product Marketing, you'll drive product marketing for the entire portfolio, not a slice of it. The three most important things we need someone to drive at the moment: - Messaging and the product marketing content that sells it. Build the narrative for what Product is shipping, and the decks, pages, and stories for the people who need to hear it. - Launches. Run them end to end, across Product, Sales, Enablement, and Marketing, to drive pipeline, adoption and revenue. - Customer marketing. Drive marketing to the enterprises we’ve already won, so they adopt more, buy more, and stay. We're hiring at either the Product Marketing Manager or Senior Product Marketing Manager level. Show us what you've done and we'll size the role to it. What you'll own Build the narrative and the content that carries it You'll sit close enough to the PMs across email, landing pages, mobile messaging, integrations, and AI to shape the story early. - Develop messaging across the portfolio that resonates with target buyers, and that a competitor couldn’t paste onto their own website. - Create content that carries the messaging: pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, customer stories - Talk to customers regularly. Steal their words. Use them. - Keep a working point of view on the competitive set and where the market is heading Run launches that change what people do A launch that generates a blog post and a Slack message isn't a launch. You'll own the whole arc, from the brief to the number. - Own go-to-market for new products and features, end to end - Set launch tiers so a template tweak and a new channel don't get the same treatment - Get Sales, CSMs, and Enablement genuinely ready — training, plays, objection handling, discovery questions - Report on what happened: adoption, attach rate, pipeline, win rate.