Marketing Specialist
IMCS Group
Job Title: Growth Marketing Assistant I
Location: Toronto, ON (Hybrid)
Duration: 06 Months Contract with possible extension
About the Role:
• Client is seeking a Marketing Assistant to build, execute, measure, and improve merchandising content strategies for our Grocery, Convenience, Alcohol, and Retail categories. This role will play a critical part in shaping the shopping experience on the platform. To be successful, this role requires exceptional attention to detail, strategic planning and prioritization, and robust project management skills to effectively handle multiple simultaneous demand-growth initiatives.
• The ideal candidate thrives in a dynamic, fast-paced startup environment, has high ownership of their work, embraces a collaborative "all hands on deck" approach, and enjoys solving complex problems.
You will partner cross-functionally with internal teams, ensuring the successful growth of our merchant partners and delivering an improved shopping experience to our users.
What you will do:
• Build & Execute: Implement campaigns and customer strategies that enhance visibility and demand for Grocery, Convenience, Alcohol, and Retail categories across the US and Canada. - Your execution will directly drive growth and consumer engagement.
• Analyze & Optimize: Measure and analyze campaign performance meticulously. Generate actionable insights to drive impactful improvements and share key learnings.
• Program Improvements: Develop best practices for content optimization, considering audience, timing, in-app placement, promotions, and other variables to drive impact.
• Collaborate: Work closely with internal stakeholders across ops, marketing and partner management teams. Balance the strategic objectives of Client's and merchant partners to create mutually beneficial outcomes.
Basic Qualification:
• 3+ years of experience in operations, marketing, growth operations, strategy, planning, management consulting, or related roles with a strong desire to expand skill set.
• Strong written and verbal communication skills.
• Track record of owning and executing cross-functional initiatives, with strong organization, problem-solving, and time management skills.
• Detail-oriented, with a demonstrated ability to consistently execute complex tasks with high accuracy.
• Highly collaborative - engage and mobilize multiple teams to drive execution towards shared goals.
• Passionate about working at the intersection of merchandising and operations in the on-demand delivery space
Preferred Qualifications:
• Previous experience in eCommerce merchandising is preferred.
• Proficiency in Excel or Google Sheets; familiarity with SQL is highly preferred
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