Marketing Manager, Industrial
$95k - $115k per yearBeedie
At Beedie, we foster talent, encourage innovation, and reward success.
We’re always looking for like-minded people to join our team and share our passion for doing the best work of our lives. Our approach is simple: we work hard, we have fun, and we make a difference. And, we’ve been recognized as a top employer provincially and nationally. Our people are the heart and soul of our organization. If you are passionate, hardworking, ambitious, and want to be part of a dynamic and growing company that will take your career forward, join us.
Since 1954, Beedie has combined innovation and craftsmanship to bring new possibilities to life. Today, we are one of Canada’s largest industrial and residential developers, having completed more than 35 million square feet of new development across BC, Alberta, southern Ontario, and Las Vegas, Nevada. With multiple industrial projects currently under construction and 9 projects totaling over 1.5M SF currently in development across the GTA, Beedie is looking for talented individuals to join our growing Ontario team as we continue to be built for good .
Position Overview
Join Beedie Industrial’s fast-paced development division in our Toronto office as a Marketing Manager, Industrial. In this pivotal role, you will work closely with the Senior Director, Industrial Marketing, and collaborate with the broader Industrial Sales and Marketing teams to drive sales and marketing efforts across all industrial projects in our active Ontario markets.
This role is ideal for a strategic, hands‑on marketing leader who thrives in a dynamic, high‑impact environment. You will own project marketing execution throughout the sales and leasing cycles, manage targeted industrial marketing and communications initiatives, oversee budgets, and lead day‑to‑day marketing operations. The position offers direct exposure to major transactions, new developments, joint‑venture partnerships, and a wide range of marketing applications.
You will collaborate closely with key stakeholders across Beedie, including internal teams, partners, brokers, consultants, vendors, and external design and marketing agencies. Most importantly, you will ensure that all marketing initiatives align with Beedie’s business objectives, brand standards, and core values.
If you are looking for a rewarding opportunity with real ownership and growth potential in a highly collaborative and dynamic environment, we’d love to hear from you.
Key Responsibilities
Marketing Strategy, Planning & Communication
- Work closely with Senior Director, Industrial Marketing to develop, activate, and execute the annual Industrial Marketing Strategy and Communications Plan using an OGST (Objectives, Goals, Strategies, Tactics) framework.
- Develop and manage annual and quarterly project‑specific marketing budgets aligned with campaign objectives, business forecasts, and ROI expectations.
- Lead the execution of industrial marketing and communications initiatives, including regional and national advertising campaigns, press releases, and media opportunities specific to Beedie Ontario operations.
- Support content creation for Beedie’s social media channels (Facebook, Instagram, Twitter, LinkedIn) in collaboration with a third‑party social media consultant.
- Oversee email marketing campaigns through Beedie’s CRM and email marketing platforms.
- Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Beedie Ontario Industrial team to utilize.
- Manage the creation and distribution of email marketing campaigns through Beedie’s internal CRM and Email Marketing software.
- Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website
- Track and advocate for emerging market trends, platforms, technologies, and marketing tools relevant to industrial real estate.
Project Marketing & Sales Execution
- Oversee end‑to‑end project marketing execution across the full sales and leasing lifecycle—from early‑stage strategy development and budgeting through project naming, brand development, collateral creation, campaign activation, and marketing close‑out.
- Manage Beedie’s project listing teams to ensure all external‑facing marketing campaigns and materials meet an industry‑leading standard
- Create and manage marketing toolkits, brochures, signage, swag, and related materials to support the Ontario Industrial team.
- Lead the execution of Beedie Industrial events and roadshows across Ontario.
Brand Guardianship
- Champion the Beedie brand by ensuring consistency of messaging, visual identity, and quality across all marketing initiatives.
- Ensure all marketing collateral and activities adhere to Beedie’s brand guidelines and positioning.
- Identify and act on opportunities to grow brand awareness and audience reach through external communications and strategic storytelling.
Leadership & Collaboration
- Act as a marketing leader through influence and example, fostering a culture of collaboration, accountability, and excellence.
- Provide mentorship and guidance to marketing team members and cross‑functional partners, supporting professional growth and engagement.
- Work with the Senior Director, Industrial Marketing to conduct regular audits of communications strategies, messaging, and tactics to ensure alignment with divisional and corporate objectives.
- Advocate for and facilitate the sharing of best marketing practices across all offices and teams.
Note: This role does not currently include direct reports but carries significant cross‑functional leadership and influence.
Desired Skills and Experience
- Highly creative with a strong passion for design & brand development
- Strong understanding of product positioning, market strategy, and industrial real estate marketing
- Self‑motivated, proactive, and highly organized, with excellent attention to detail
- Proven ability to thrive in a fast-paced, highly collaborative environment
- Excellent communication skills, including verbal, written, and visual, with strong grammar and proofreading ability
- Post-secondary education in marketing, communications, public relations, or a related field
- Minimum of 5 years of experience in marketing
- Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office
Please include a portfolio showcasing recent campaigns you have designed and managed.
$95,000 - $115,000 a year
The annual base pay range for this position will be based on the desired experience level for this role. Additionally, Beedie recognizes exceptional individual and team performance through our pay-for-performance bonus program. Factors that contribute to pay decisions include: relevant business and candidate factors such as market location, education, job-related knowledge, skills, experience, and organizational needs.
The base salary and bonus are just a few key components of the overall compensation at Beedie. We also provide generous learning and development support, comprehensive group health benefits, vacation, maternity leave top-up, RRSP matching, paid time for volunteering, and more...
We value your interest in Beedie. While we can only respond to shortlisted applicants, we will keep your information on file and consider you for future opportunities as they come available.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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