RQ10498 - Information Management Specialist - Senior

ServiceOntario is seeking a web analytics consultant to support Customer Experience platform project and setting up its Google Analytics (GA4) Implementation and Management
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• Lead the implementation and configuration of GA4, ensuring accurate data tracking and reporting.
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• Define custom events, user properties, and dimensions to capture relevant user interactions.
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• Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders\- reports tailored to specific business needs, such as user journeys
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• Provide real\-time and scheduled reporting for key performance indicators (KPIs)
  <\/span><\/li>
  
  
• Analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
  <\/span><\/li>
  
  
• Generate actionable insights to guide business decisions and improve application performance.
  <\/span><\/li>
  
  
• Work with product, and development teams to ensure analytics align with business objectives.
  <\/span><\/li>
  
  
• Present findings and explain GA4 data to non\-technical stakeholders.
  <\/span><\/li>
  
  
• Train internal teams on using GA4 reports and dashboards.
  <\/span><\/li>
  
  
• Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
  <\/span><\/li>
  
  
• Create dashboards that enable program areas to self\-serve their analytics data.
  <\/span><\/li>
  
  
• Conduct A\/B and multivariate testing to assess the effectiveness of content, design, and features.
  <\/span><\/li>
  
  
• Collaborate with UX\/UI teams to recommend improvements for website usability and conversion optimization.
  <\/span><\/li>
  
  
• Collaborate with development teams to ensure accurate data collection through tagging and debugging.
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  • Experience using the following tools:
    
    
    
    
    • Google Analytics 4 (must have)
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    • MS Excel Proficiency (must have)
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    • Universal Analytics (must have)
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    • Looker reports and dashboard (must have)
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    • PowerBI dashboard (must have)
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    • SQL (good to have)
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      Analytics and Insights
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      • Strong ability to analyze data for actionable insights to inform digital marketing, customer experience, and product strategies.
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      • Experience tracking user journeys, conversion funnels, and optimizing web performance.
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      • Adept at creating dashboards and automated reports for stakeholders to monitor KPIs.
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      • Working closely with product, and IT teams to align GA4 setups with business goals.
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      • Experience leveraging web analytics for SEO, SEM, and campaign effectiveness.
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      • Effectively communicate complex analytics concepts to non\-technical stakeholders.
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      • Ability to create compelling narratives and visualizations to share findings.
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      • Active listening to understand stakeholders or team needs fully.
        <\/span><\/li>
        
        
      • Prioritize tasks effectively, manage time, and meet project deadlines.
        <\/span><\/li>
        
        
      • Adaptability to manage multiple clients or projects simultaneously.
        <\/span><\/li>
        
        
      • Ensure accuracy in data collection, reporting, and analysis.
        <\/span><\/li>
        
        
      • Proactively identify and rectify discrepancies or anomalies.
        <\/span><\/li>
        
        <\/ul>
        
        
        
        <\/div><\/span>
        

        Requirements <\/h3>

        Experience and Skill Set Requirements
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        <\/p>

        Technical Skills: 60%
        <\/p>
        
        

        
        
        • Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager).
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        • Proven experience migrating from Universal Analytics to GA4, including retaining historical data and ensuring reporting continuity.
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        • Skill in customizing GA4 reports, events, and parameters to meet unique business needs.
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        • Collaborate with business in defining information management needs and priorities and develop tracking information management for performance measures. <\/span>
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        • Experience with integrating GA4 data into other platforms, such as Looker Studio, PowerBI for enhanced visualization.
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        • Strong ability to analyze data for actionable insights to inform customer experience, and product strategies.
          <\/span><\/li>
          
          
        • Universal Analytics, Google Analytics 4, Looker reports, and PowerBI <\/span>(must have)
          <\/span><\/li>
          
          
        • MS Excel proficiency to analyze and visualize data (must have)
          <\/span><\/li>
          
          
        • Ability to identify web analytics gaps in the current ServiceOntario applications. <\/span>
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        • Fast experience in reviewing and analyzing current web assets and web analytics reports. <\/span>
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        • Proven experience in recommending best approach to track and optimize the customer experience in the current that meets business needs. <\/span>
          <\/span><\/li>
          
          
        • Define custom events, user properties, and dimensions to capture relevant user interactions.
          <\/span><\/li>
          
          
        • Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders\- reports tailored to specific business needs, such as user journeys
          <\/span><\/li>
          
          
        • Provide real\-time and scheduled reporting for key performance indicators (KPIs)
          <\/span><\/li>
          
          
        • Analyzed data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
          <\/span><\/li>
          
          
        • Generate actionable insights to guide business decisions and improve application performance.
          <\/span><\/li>
          
          
        • Work with product, and development teams to ensure analytics align with business objectives.
          <\/span><\/li>
          
          
        • Present findings and explain GA4 data to non\-technical stakeholders.
          <\/span><\/li>
          
          
        • Train internal teams on using GA4 reports and dashboards.
          <\/span><\/li>
          
          
        • Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
          <\/span><\/li>
          
          
        • Create dashboards that enable program areas to self\-serve their analytics data.
          <\/span><\/li>
          
          
        • Conduct A\/B and multivariate testing to assess the effectiveness of content, design, and features.
          <\/span><\/li>
          
          
        • Collaborate with UX\/UI teams to recommend improvements for website usability and conversion optimization.
          <\/span><\/li>
          
          
        • Collaborate with development teams to ensure accurate data collection through tagging and debugging.
          <\/span><\/li>
          
          <\/ul>

          
          <\/p>

          Communication Skills 30%
          <\/h4>
          
          

          
          
          • Effectively communicate complex analytics concepts to non\-technical stakeholders.
            <\/span><\/li>
            
            
          • Ability to create compelling narratives and visualizations to share findings.
            <\/span><\/li>
            
            
          • Active listening to understand stakeholders or team needs fully.
            <\/span><\/li>
            
            
          • Ensure accuracy in data collection, reporting, and analysis.
            <\/span><\/li>
            
            
          • Proactively identify and rectify discrepancies or anomalies.
            <\/span><\/li>
            
            
          • Work seamlessly with development, and business teams to align goals.
            <\/span><\/li>
            
            
          • Foster productive relationships with cross\-functional stakeholders.
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            <\/ul>

            
            <\/p>

            Project Management 10%
            <\/h4>
            
            

            
            
            • Prioritize tasks effectively, manage time, and meet project deadlines.
              <\/span><\/li>
              
              
            • Adaptability to manage multiple clients or projects simultaneously.
              <\/span><\/li>
              
              <\/ul>
              
              
              
              <\/div>

              Must Haves:
              <\/p>
              
              

              
              
              • Universal Analytics, Google Analytics 4, Looker reports, and PowerBI
                <\/span><\/li>
                
                
              • MS Excel proficiency to analyze and visualize data
                <\/span><\/li>
                
                
              • Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager)<\/span>
                <\/span><\/li>
                
                <\/ul><\/span>
                
                <\/body>
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