Senior Digital Personalization Specialist

Job Description

Pay Range: $60,000 - $90,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Home Depot is looking for a Senior Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing, and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.

This is a role suited for someone who is both creative and analytical, who can translate complex campaign objectives into personalized customer experiences, configure advanced rules and triggers, and track performance to drive continuous improvement and innovation.

Key Responsibilities

Campaign Planning & Setup (35%) :

• Partner with Marketing team to understand campaign goals, audiences and timelines.
• Plan and coordinate campaigns end-to-end, including timelines, dependencies, and project management.
• Leverage Customer Data Platform (CDP) data to support personalization strategies and targeting segments.
• Ensure strong organization, and documentation across initiatives.
• Hands-on execution of personalization campaigns, including:
  • Business rules
  • Triggers
  • Segments
  • Decision logic

Campaign Operationalization & Analysis (35%):

• Assist with ongoing governance of digital personalization initiatives, with a strong focus on website personalization.
• Work closely with Creative Services to gather, manage, and deploy creative assets, ensuring alignment with personalization best practices.
• Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions.
• Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve, enhance, and scale future campaigns.

Strategic Implementation (30%):

• Identify opportunities for process operationalization, automation, and enhancements in systems, and to be an active participant of implementation for these solutions.
• Support and optimize campaign execution within Salesforce Marketing Cloud Engagement and other equivalent personalization platforms.
• Provide recommendations to maximize overall personalization impact.

Competencies

• Plans and Aligns
• Communicates Effectively
• Collaborates
• Action Oriented
• Drives Results

Skills

• Analytical, influential, and interpersonal skills
• High attention to detail and organizational skills
• Propensity for problem-solving and critical thinking skills
• Data Analysis and Interpretation
• Customer-Centric: Using insight and feedback to enhance personalized campaigns

Direct Manager/Direct Reports

• Reports to Manager of Personalization
• No direct reports

Travel Requirements

• Limited
• Travel to store locations as needed

Physical Requirements

• Extended Sitting
• Repetitive Tasks (office work)

Location

• 5 days in office

Working Conditions

• Working in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetings

Minimum Education

• University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience

• 3-5+ years of experience in digital marketing, personalization, marketing technology, or digital operations.

Minimum Leadership Experience

• Demonstrated experience leading project teams or managing complex stakeholder relationships.

Certifications

• Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are highly preferred

Other Requirements/Assets

• Hands-on experience with Salesforce Marketing Cloud Personalization
• Strong understanding of personalization from various digital channels, or digital customer experiences (eCommerce experience preferred)
• Working knowledge of Customer Data Platforms (Amperity)
• Organizational, communication, and stakeholder management skills
• Analytical mindset with the ability to interpret performance data and provide recommendations
• Exposure to Adobe AEM or other CMS platforms
• Prior eCommerce experience is a plus
• Experience working with vendors or third-party personalization tools to drive business growth

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

Your email

Submit