Senior Sales Manager

At Unimax , we empower those who chart their own path. Through our various divisions: tire distribution ( Distribution Stox ), wheel and rim distribution ( RSSW ), and our retail network ( Point S, V1, Otobox, Local Tire Centre ), we bring together complementary areas of expertise to build a high-performing and agile Canadian company. 

Our success is built on clear foundations: collaboration, the strength of the collective, and entrepreneurial respect . Here, every talent contributes to concrete, high-impact projects in an environment where expertise and initiative are recognized. 

Job Description

Lead People. Drive Growth. Shape the Future. 

At Distribution Stox, we're building more than a sales team. We're building the future of Canada's automotive wheel and tire business. 

As part of our continued growth, we're seeking an experienced and passionate sales leader to join our Ontario Leadership Team as Senior Sales Manager . This is an opportunity to lead, coach and inspire a team while playing a key role in one of the most exciting growth phases in our company's history. 

Reporting directly to the Vice President, Sales Ontario & National Major Accounts , the Senior Sales Manager leads a team of approximately 4–6 Territory Managers across the region, helping them achieve their full potential while driving profitable growth, operational excellence and outstanding customer experiences. 

This is a leadership role for someone who enjoys developing people just as much as developing business.

Responsibilities 

• Lead, coach and develop a team of approximately 4–6 Account Managers through regular field coaching, one-on-one development and joint customer visits. 
• Drive profitable sales growth while improving gross margin, customer profitability and market share. 
• Develop annual business plans and regional growth strategies. 
• Increase customer share of wallet by expanding tire, wheel and complete solution opportunities. 
• Partner with National Accounts to support dealer groups, strategic customers and future OEM initiatives. 
• Champion strategic programs including the RSSW Wheel Program, mounted wheel and tire solutions, StoxWeb and Business Intelligence. 
• Use data and KPIs to coach performance, identify opportunities and improve execution. 
• Foster a culture of accountability, collaboration and continuous improvement across the sales organization. 
• Collaborate with National Accounts, Operations, Supply Chain, Marketing, Pricing, RSSW and Business Intelligence to execute key initiatives. 

Qualifications

• Minimum of 7 years of progressive experience in B2B sales, business development or account management, including at least 3 years in a sales leadership or team management role. 
• Post-secondary education in business administration, sales, marketing or a related field is considered an asset. A combination of relevant education and experience will also be considered. 
• Experience in the tire, automotive, wheel, distribution or a related industry is considered a strong asset. 
• Demonstrated ability to lead, coach and develop a field-based sales team while fostering accountability, engagement and continuous improvement. 
• Strong knowledge of sales planning, territory management, customer profitability, gross margin and business development strategies. 
• Proven ability to build and maintain strong relationships with customers, dealer groups, strategic accounts and internal business partners. 
• Strong analytical skills and the ability to interpret sales data, market trends and KPIs to identify opportunities and support decision-making. 
• Proficiency with CRM systems and digital sales tools; experience with Power BI is considered an asset. 
• Advanced proficiency with Microsoft 365, particularly Excel, with the ability to analyze data and prepare clear business presentations. 
• Excellent communication, negotiation, presentation and influencing skills. 
• Strong organizational skills, sound judgment and the ability to manage multiple priorities in a fast-paced, evolving environment. 
• Strategic mindset combined with a hands-on approach and strong execution discipline. 
• Ability to collaborate effectively with cross-functional teams, including Operations, Supply Chain, Marketing, Pricing, National Accounts and Business Intelligence. 
• Ability and willingness to travel regularly throughout the assigned territory, with a valid driver’s licence. 

What Success Looks Like 

• Building a high-performing, engaged sales team. 
• Developing future sales leaders. 
• Growing profitable business while improving customer satisfaction. 
• Increasing market share and customer loyalty. 
• Driving execution of strategic company initiatives. 
• Creating a culture where accountability, teamwork and continuous improvement thrive. 

Why Join STOX? 

This is an exciting time to join our organization. We're investing in: 

• A new 300,000 sq. ft. Vaughan Distribution Centre. 
• National growth initiatives and dealer group expansion. 
• Business Intelligence and digital sales tools. 
• The RSSW Wheel Program and complete wheel and tire solutions. 
• OEM and National Account opportunities that will shape the future of our business. 
• A collaborative leadership team focused on innovation, execution and long-term success. 

Additional Information

Benefits Offered 

Our employees matter. That is why it is essential for us to offer working conditions and benefits that reflect their contribution. 

Schedule 

• 37.5-hour week
• Remote work program
• Flexible schedule

Comprehensive benefits 

• Group insurance tailored to your needs 
• Group RRSP with employer contribution 
• Dialogue telemedicine 
• Health account 
• Stress-relief account ($300 to $700: sports activities, well-being, personal development, etc.) 
• Employee assistance program 
• Company-provided laptop 
• Cell phone provided
• Excellent discounts on tire/wheel and accessory purchases 
• Annual allowance for our corporate clothing store 
• Mileage reimbursement or company-provided vehicle according to policy and requirements

Development & career 

• Training and development program 
• Advance your career with Distribution Stox: an environment where growth opportunities match your ambitions 
• Referral program (up to $1,000 as a reward) 

Work life 

• Very active social club 
• Free parking 
• Electric vehicle charging station available to you (depending on location) 

And much more! 

About Unimax

Founded in 1979 and based in Boucherville, we are now a leading tire distributor in Canada. 

At Unimax, we rely on three divisions — Point S, Distribution Stox and RSSW — as well as a strong network of distribution centres and more than 1,300 points of sale across the country to provide our customers with national coverage and fast, efficient service. 

Through our partnerships with the industry’s leading manufacturers, we offer a complete range of products tailored to a diverse customer base, covering all segments from passenger vehicles to the industrial, agricultural and commercial sectors. 

In full growth mode, we continue to move forward with ambition by focusing on innovation, the expansion of our network and strategic acquisitions. 

At Unimax, we place both our customers and our employees at the heart of our priorities. We value collaboration, expertise and talent development in a dynamic environment where everyone can make a meaningful contribution to our collective success. 

Want to make a real impact? Join us and be part of the Unimax journey.

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