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Senior B2b Media Strategy Manager

Marketbridge

Winnipeg, MB
Lead B2B media strategy at Marketbridge remotely, using audience planning and channel expertise to connect brand and demand for complex clients.As Senior Manager, Advanced Media Partnerships, you will shape integrated media plans for complex B2B and enterprise clients. The work spans programmatic, direct publisher buys, video, OOH, CTV, broadcast, experiential, and emerging platforms. You will connect business objectives with audience strategy, investment planning, measurement, and performance insights.Key Responsibilities:
Develop integrated media strategies and actionable channel recommendationsBuild cross-channel plans across digital, offline, and emerging platformsDefine channel roles throughout the buyer journeyManage, coach, and develop media planners and buyersPresent strategies and performance insights to client stakeholdersRequirements:
Six or more years in media strategy, planning, or integrated mediaStrong B2B strategy experience for complex or enterprise clientsKnowledge of programmatic, display, video, OOH, CTV, and broadcastExperience managing, coaching, or mentoring media professionalsClient-facing presentation and media vendor negotiation experienceShape integrated B2B media programs through audience strategy, channel planning, measurement, and performance storytelling at Marketbridge.
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Vacancy posted 1 hour ago
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