Head Of B2b Marketing Strategy

Shape B2B marketing strategy at 360insights by connecting demand generation, AI-enabled operations, and measurable revenue growth. This senior leadership role reports to the Chief Executive Officer.As Head of Marketing, you will build the marketing function, operating model, team capability, and execution. You will strengthen demand generation, improve marketing ROI, and support 360’s growth story in Channel Incentives Management. The role partners across go-to-market, Product Development, and Executive Leadership.Key Responsibilities:
Own market positioning, brand strategy, and category leadershipDevelop integrated marketing strategies aligned with revenue targetsLead demand generation across priority channelsOwn pipeline contribution, budget, attribution, and reportingBuild and develop a high-performing marketing teamRequirements:
10+ years of progressive B2B marketing leadership experienceExperience supporting pipeline, revenue, and customer expansionUnderstanding of enterprise buying journeys, ABM, and marketing operationsFinancial and commercial acumen connecting marketing to revenueExperience leading and developing marketing teamsLead 360insights’ B2B marketing engine through strategy, demand generation, AI-enabled tools, and accountable commercial execution.
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