Director, Integrated Media Strategy

This is a remote roleWho We AreMarketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit and follow
Who We're Looking ForIf you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.
Marketbridgeis seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented mediaprofessionals, andleading the charge on strategy media strategies withcross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.
WhatYou’llBe DoingThe Director, Media Strategy willbe responsible fordeveloping and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate clientobjectivesinto actionable media plans.
You will serve as a strategic media lead for clients, guideplanningand activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.
Key ResponsibilitiesMedia Strategy and PlanningDevelop comprehensive B2B media strategies that align with client marketingobjectives, target audiences, and business goals
Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
Identifyand evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
Provide strategic direction throughout campaign planning, activation, optimization, and reporting
Ensure media plans are appropriately structured, measurable, andoptimizedto deliver against agreed-upon objectives
Campaign Execution and OptimizationPartner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
Support in-platform campaign management and optimization whenrequired
Review campaign performance and use data and insights toidentifyoptimization opportunities
Helpestablishcampaign measurement frameworks, key performance indicators, and reporting approaches
Ensure learnings and performance insights are incorporated into future planning and recommendations
Client PartnershipServe as a trusted media advisor to clients, providing clear, informed, and actionable recommendations
Lead or support client conversations related to media strategy, planning, campaign performance, and optimization
Present media plans, results, insights, and recommendations with clarity and confidence
Build a strong understanding of each client’s business, industry, audiences, and competitive landscape
Identifyopportunities to expand or strengthen the agency’s media offering within existing client relationships
Vendor and Budget ManagementBuild andmaintainstrong relationships with B2B media vendors and platform partners
Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs
Support media negotiations and work to secureappropriate rates, placements, and added value
Oversee media budgets and ensure investments areallocatedand managed responsibly
Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences
Team Leadership and CollaborationProvide guidance, mentorship, and strategic direction to media team members
Review media plans and recommendations to ensure strategic quality, accuracy, and alignment
Support the professional development and growth of junior and mid-level team members
Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices
QualificationsBachelor’s degree in Marketing, Communications, Business, or a related field is a plus
8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
Strong experience developing and executing media strategies for B2B clients
Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
Experience working with The Trade Desk, DV360, or comparable programmatic platforms
Experience managingsubstantialmedia budgets and working with media vendors and platform partners
Strong analytical skills and experience interpreting media performance data and reporting
Experience leading client presentations and providing strategic media recommendations
Previousexperience mentoring, managing, or providing direction to media professionals
Excellent communication, presentation, and relationship-management skills
Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
A collaborative mindset and the ability to bring forwardnew ideas, challenge existing approaches, and work effectively across teams
Our Culture & Our Core ValuesMarketbridge supports Fortune 50 companies and global brands in redefining how they go to market.
How we work together matters just as much as the work itself. Our values shape how weoperateday to day.
Be Kind means treating teammates with respect and showing up for one another.
Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback.
Be Real speaks to a culture of authenticity, where people can speak up and be themselves.
Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.
You’lljoin a collaborative team focused on solving real problems for complex clients. From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.
Here,you’lldo meaningful work, alongside smart people, with room to grow as the business grows.
Benefits & PerksAt Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.Here’swhat you can look forward to:
Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents). Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.
Health & Wellness –Comprehensive medicalbenefitsand freepremiumaccess to the Calm app for relaxation and mindfulness.
Financial Security –401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
Learning & Growth – A professional development fund($500)and continuous learning programs to invest in your career.
Tech & Perks – Company-provided laptop & accessories,monthlyWi-Fi & cell stipend,ChatGPT EnterpriseAccessand exclusive discounts through Perkopolis.
Note: This position requires candidates to bein Canada or the US without visa sponsorship. Marketbridgeis an Equal Opportunity Employer.
We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $100k- $120k
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