Head of Retention Marketing
Van Kaizen Ltd
Toronto, Ontario | Hybrid, 3 days per week in office
Our client is hiring a Head of Retention Marketing to grow player retention across two gaming brands: a US social sweepstakes brand and a global crypto sportsbook and casino. Reporting to the COO, you’ll own what happens after the first deposit. You’ll use player data to find where people drop off, build programs that give them a reason to return, and measure which changes are worth investing in.
You’ll manage a CRM Specialist who runs campaigns in Customer.io, and work directly with Product and Engineering on changes to the player experience.
What you’ll do
Build a retention plan for each brand, covering new, active, lapsed and high-value players.
Analyse player behaviour in BigQuery to understand where players drop off, from the first bet to the second and beyond. Track retention and player lifetime value over time.
Design and test sportsbook and casino promotions, missions, rewards and VIP programs. Measure the extra value they generate against their cost.
Work with Product and Engineering to improve login, account features and rewards. Write requirements and measure the impact after launch.
Set priorities for the CRM Specialist, review campaign results and coach them on using player data. Partner with Acquisition Marketing to improve the handover after first deposit.
What you’ll bring
6+ years in retention, CRM or lifecycle marketing, with experience in both sportsbook and casino .
Examples of retention programs or product changes you led that improved player retention or lifetime value.
A strong understanding of how sportsbook and casino players behave and how to judge the economics of bonuses and rewards.
The ability to write or validate SQL in BigQuery and build player data fields that sync into Customer.io.
Experience writing product requirements and working directly with Product and Engineering.
Familiarity with responsible gambling and promotional compliance in regulated or sweepstakes markets.
Hands-on experience with Customer.io or a similar CRM platform is a plus, as is experience building loyalty, missions or VIP programs.
To apply , share your CV and a brief example of a retention initiative you led and the results it achieved. Candidates must be based in Toronto and able to work in the office three days per week.
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