CRM Specialist (Customer.io)
Van Kaizen Ltd
Our client is a sweepstakes company based in Toronto. They are looking for a CRM Specialist to join their team. In this role, you will lead the hands-on CRM work for two brands using Customer.io, turning retention plans into live campaigns, and using test results to improve them. You will report to the Head of Retention Marketing.
What you will do- Build and maintain automated player journeys and one-off campaigns across email, SMS, push, and in-app messaging. Launch time-sensitive campaigns around games, events, and promotions.
- Use player data to set up audiences, triggers, and personalised messages. Create player data fields in BigQuery and sync them with Customer.io automatically.
- Check live campaigns daily. Fix broken links, incorrect triggers, audience errors, and offers; ensure bonus eligibility and sending limits are correct.
- Write campaign copy in each brand's voice. Test messages, links, offers, and personalisation before going live.
- Monitor deliverability and troubleshoot issues with bounces, spam complaints, and sender reputation.
- Run A/B and multivariate tests on offers, copy, timing, and channels. Share learnings weekly and apply results to live campaigns.
What you will bring
- 3+ years running CRM or lifecycle campaigns, with strong, current hands-on Customer.io experience across workflows, segments, templates, Liquid, and reporting.
- Working SQL skills or experience using AI tools to write and validate BigQuery queries. You can build player data fields and set up the sync into Customer.io yourself.
- Practical experience with deliverability, including sender authentication and list hygiene.
- Experience designing and analysing campaign tests and making changes based on the results.
- Strong copywriting, attention to detail, and the ability to manage campaigns for two distinct brands.
Experience in sportsbook, online casino, sweepstakes, daily fantasy, or social gaming is a plus.
To apply , share your CV and a brief example of a Customer.io workflow you built or improved. You must be based in Toronto and able to work in the office three days per week. This role does not support relocation.
Vacancy posted 5 hours ago
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