Marketing (Co-op) - Spring/Summer Term

About League

 

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Launch your Marketing career with League!

Are you a curious, ambitious marketing student who wants to go beyond theory and actually run campaigns? League is looking for a Marketing Co-op to join our demand generation team and get hands-on with the tools, tactics, and data that drive real pipeline. You'll work directly alongside experienced growth and campaign marketers, creative, product marketing, and sales – executing campaigns across email, social, website, webinars, and events, and seeing the direct impact of your work. This is your opportunity to build a foundation in modern B2B growth marketing from the inside.

In this role, you will:

• Execute multi-channel demand generation campaigns across email, social, webinars, events, and the website – getting hands-on with our marketing tech stack from day one.


• Support the end-to-end lifecycle of campaigns: from planning and setup through launch, optimization, and post-campaign analysis.


• Assist in coordinating webinars and events, including promotional strategy, logistics support, and post-event performance reporting.


• Build and maintain campaign performance reports, tracking key metrics and surfacing insights that inform what we do next.


• Develop creative briefs for campaigns across channels, ensuring work is on-brand and set up for success when handed off to creative partners.


• Partner closely with the broader marketing team, creative, product marketing, and sales to ensure campaigns are well-coordinated and aligned to business goals.


• Explore and experiment with AI-powered marketing tools to find smarter ways to execute and report on campaigns.


• Learn what good demand generation looks like in a fast-scaling B2B company – with mentorship from people who do this every day.

About you:

• Currently enrolled in a university program in Marketing, Business, Communications, or a related field.


• Organized, detail-oriented, and comfortable managing multiple workstreams at once.


• Strong communicator – you can translate ideas clearly in writing and in conversation.


• Eager to dig into data and understand why something performed the way it did.


• Proactive and curious – you don't wait to be told what to do next.


• Some exposure to digital marketing, marketing tools, or analytics is a plus, but not required – we'll teach you what you need to know. Our marketing tech stack includes: Pardot, Salesforce, Demandbase, Qualified, Google Analytics, Wordpress


• Interest in AI tools (e.g., Claude, ChatGPT, Gemini) and how they're shaping modern marketing is a bonus.

Security-Related Responsibilities

• Ensure access management is performed in compliance with the employee's role and responsibilities


• Responsibility and accountability for executing League's policies and procedures within the department/ team


• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations


• Compliance with Information Security Policies

As part of your application, please record a 1-minute video answering:

“Why do you want to work at League?”
Upload your video to Google Drive or YouTube , and share the link in a clickable PDF with your application.

Please note: This is an in-office position at our Toronto HQ from Monday to Thursday and Fridays are work-from-home. We really value fostering in-person connection and collaboration which is especially advantageous as learning opportunity for a Co-op student. 

AI Fluency & Ways of Working

At League, we are an AI-native organization . We expect all employees regardless of role or level to thoughtfully leverage AI to improve the quality, speed, and impact of their work.

What this means in practice:

• Use AI tools as part of your daily workflow to enhance productivity, problem-solving, and decision-making (e.g., drafting, analysis, coding, research, or process automation)


• Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use


• Continuously learn and adapt as new AI tools and capabilities emerge, incorporating them into your ways of working


• Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively


• Operate with strong data responsibility and security awareness , especially when working with sensitive or regulated information

How this scales by level:

• Individual Contributors: Use AI to improve personal productivity and quality of output


• Senior ICs / Managers: Integrate AI into team workflows and improve processes


• Leaders: Drive AI adoption at the organizational level and shape how work is done across teams

What we look for:

• Demonstrated experience using AI tools in a practical, responsible way


• Curiosity and openness to experimenting with new technologies


• Ability to balance efficiency with quality and sound judgment

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$20 - $25 CAD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status . If you are an individual in need of assistance at any time during our recruitment process, please contact us at View email address on jobs.jobcopilot.com .

Our Application Process:

 

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.


• A recruiter (not a computer) reviews all applications at League.


• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.


• The final step is an offer, which we hope you will accept!


• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:

Work Location:

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

Recognize and Avoid Employment scams. Practice safe job searching.

Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here .

 

Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here .

 

Review our for information on how League is protecting personal data.