Coordinator II, Tourism (26-200)

Job Title: Coordinator II, Tourism
Bargaining Unit: CUPE 3251
Language Requirement: English Essential
Vacancy Status: Existing vacancy – reclassification

This posting is restricted to members of the CUPE 3251 Bargaining Unit.

Cornwall is a beautiful community with a population of 47,000 situated on the banks of the St. Lawrence River in Eastern Ontario. The city offers a wide array of urban amenities, making it an excellent place for a career and raising a family. With a growing economy, expanding population and fantastic quality of life, there has never been a better time to start the next phase of your career with the City of Cornwall! Cornwall is a diverse and progressive community where residents and partners feel safe, welcomed, and enjoy a high quality of life supported by access to financially responsible and sustainable municipal services and infrastructure. 

Position Summary 

The Tourism Coordinator is responsible for supporting the growth and promotion of the municipality’s tourism sector by developing and implementing tourism strategies, marketing initiatives, and partnership programs. This role focuses on attracting visitors, enhancing tourism experiences, and fostering economic growth through destination marketing, event support, and collaboration with local businesses and partners.

Key Responsibilities

• Develop and implement tourism strategies that promote the municipality as a destination for visitors, businesses, and events.
• Work with local businesses, tourism operators, and industry partners to enhance visitor experiences and tourism offerings.
• Assist in the creation and execution of marketing campaigns, including digital content, social media strategies, and promotional materials.
• Support tourism-related events, festivals, and initiatives that drive visitor engagement and economic benefits for the community.
• Conduct research and analyze tourism trends, visitor statistics, and economic impact to inform strategic planning.
• Assist in securing funding, sponsorships, and grants to support tourism initiatives and community projects.
• Develop and maintain relationships with regional, provincial, and national tourism organizations to enhance marketing efforts and collaborative opportunities.
• Provide visitor information and support, ensuring excellent customer service and access to up-to-date tourism resources.
• Coordinate the development and distribution of tourism collateral, including brochures, maps, and online guides.
• Prepare reports and recommendations on tourism development strategies, trends, and program performance for municipal leadership.

Leadership of Others

• N/A

Position Requirements

Education & Certifications:

• Diploma in Tourism Management, Business Administration, Marketing, or a related field.

Experience:

• Minimum 3 years of experience in economic development, tourism development, marketing, or event coordination.

Knowledge, Skills, and Abilities:

• Tourism Development Knowledge: Strong understanding of destination marketing, visitor engagement, and tourism growth strategies.
• Marketing & Promotion: Knowledge of developing tourism campaigns, overseeing digital media, and creating promotional materials.
• Interest-Holder Engagement: Ability to build relationships with businesses, tourism operators, and industry partners.
• Event Support: Knowledge of event logistics, sponsorships, and community engagement strategies.
• Communication: Excellent verbal and written communication skills for public relations, marketing, and partner engagement.
• Data Analysis: Ability to interpret tourism data, visitor trends, and economic impacts to support planning and decision-making.
• Financial Acumen: Experience with funding applications, sponsorships, and grant writing to support tourism initiatives.
• Customer Service: Strong interpersonal skills with a focus on enhancing visitor experiences and tourism service delivery.
• Project Coordination: Ability to oversee multiple tourism initiatives, work within timelines, and meet deadlines efficiently.

Working Conditions

• Work is performed in a combination of office settings, visitor centers, and outdoor event locations. Occasional travel may be required to attend tourism conferences, industry events, and partner meetings.
• Standard business hours, Monday to Friday, with some flexibility required to support tourism programs and events.
• This role involves potential exposure to various weather conditions while setting up or attending outdoor events.
• Cognitive demands include understanding various stakeholder needs and find common ground to enhance overall tourism offerings and juggling campaign development, event support, content creation, and stakeholder coordination.
• Physical demands include extended periods of sitting and looking at a computer screen, as well as lifting promotional materials and setting up event spaces.

If selected for this role, you will need to provide:

• Successful reference check (two work-related references, with a minimum of one being a direct supervisor)
• Satisfactory Criminal Record and Judicial Matters Check
• Proof of certifications

Additional Information:
The Corporation of The City of Cornwall strives to promote and demonstrate the values of Equity, Diversity, and Inclusion. We are committed to reflecting the diversity of the community we serve and encourage qualified candidates of all backgrounds and abilities to apply. Accommodation will be provided in all parts of the hiring process as required. Applicants need to make their needs known in advance.

We thank all applicants for their interest, however, only those selected for interviews will be contacted. Information collected will be handled in accordance with the Municipal Freedom of Information and Protection of Privacy Act.

The City of Cornwall is an equal-opportunity employer committed to an inclusive, barrier-free recruitment and selection process. At the City, we respect, encourage and celebrate our diversity. The City of Cornwall is committed to providing accommodation throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.

Please save a copy of this posting for your records. Please ensure that your application clearly demonstrates how you meet each of the required qualifications. Please note, selection for further consideration will be based on the information you provide in your application. Interviews may be conducted virtually through Microsoft Teams or in-person.

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