Tech Lead - AI

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

We build and scale our own brands.

We invest in AI and automation like few others in eCom.

We test fast, grow fast, and help you do the same.

Be part of a dynamic, diverse, and talented global team.

100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

At Trafilea, we’re on a mission to revolutionize DTC e-commerce through smart automation and AI-powered systems. As an AI Tech Lead, you'll design powerful, scalable AI platforms that drive personalization, conversions, and brand growth across our global footprint.

• Define and build our AI‑driven architecture (e.g. recommendation engines, LLM‑based personalization) from prototype to production.

• Partner with product leaders to translate business goals into AI‑powered solutions.

• Architect scalable microservices, data pipelines, and integrations across frontend/backend (Golang, Node.js, React, AWS).

• Mentor engineers through code reviews, architectural guidance, and best practices.

• Lead agile delivery, contribute as Deputy Scrum Master, ensuring features ship fast and reliably.

• Own hiring, OKRs, and performance metrics for your team—driving outcomes and growth.

• +4 years leading teams and shipping scalable AI/engineering solutions.

• Proven mastery of Cursor or similar AI coding tools (Copilot, Cody, Codex, etc.). (MANDATORY)

• Solid experience in prompt engineering and designing AI-assisted workflows.

• Deep, practical experience with AI/ML systems (e.g., LLMs, recommender systems, data‑driven architectures).

• Strong coding proficiency in Golang, Node.js, React, and production experience on AWS.

• Skilled in agile and TDD; comfortable stepping in as Deputy Scrum Master.

• Passionate mentor with a reputation for raising engineering standards.

• Exceptional communicator—fluent in English, collaborative across disciplines.

• You lead with autonomy, always with big-picture strategic clarity.