Regional Sales Event Specialist

Join Canada’s Largest Automotive Group 

Are you a top-performing automotive sales leader who thrives on coaching others to achieve exceptional results?

Dilawri Group in Ontario is looking for an energetic, performance-driven Regional Sales Event Specialist to help elevate sales performance across our dealership network.

In this exciting regional role, you'll partner with dealership leadership, coach sales teams, lead high-impact sales events, and implement proven sales strategies that drive appointments, customer engagement, and vehicle sales. If you're passionate about developing people, love the energy of automotive retail, and want to make a measurable impact across multiple locations, we'd love to meet you.

Compensation

Competitive Overall Salary: $65,000 - $90,000

Includes:

• Commission
• Vehicle allowance
• Comprehensive benefits
• Career advancement opportunities within Canada's largest automotive group

About Dilawri

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the  Dilawri Foundation , we are also committed to making a meaningful impact in the communities we serve.

Discover how you can build your career with 

What You'll Do

As our Regional Sales Event Specialist, you'll play a key role in improving dealership performance by developing teams, leading sales initiatives, and coaching employees to achieve measurable results.

Your responsibilities will include:

• Lead high-impact sales events across multiple Ontario dealerships.
• Coach Sales Consultants, BDC teams, Finance Managers, and dealership leadership on proven sales strategies and best practices.
• Develop and execute outbound sales campaigns designed to increase appointments, showroom traffic, and vehicle sales.
• Deliver engaging sales training focused on call handling, objection management, appointment setting, CRM best practices, and customer experience.
• Provide real-time coaching through observation, role-playing, and performance feedback.
• Analyze dealership performance using key metrics including outbound calls, appointments booked, show rates, closing ratios, and sales conversion.
• Partner with General Managers and Sales Managers to identify opportunities for growth and execute dealership sales strategies.
• Plan and facilitate daily kick-off meetings while maintaining enthusiasm and momentum throughout each sales event.
• Welcome customers during sales events, oversee registration, and ensure every customer receives an outstanding first impression.
• Support dealership teams throughout the sales process to maximize opportunities and deliver exceptional customer experiences.
• Travel regularly throughout Ontario to support dealership events and coaching initiatives.
• Perform additional duties as required.

What Makes You Successful

You're someone who enjoys helping others win and believes coaching is one of the most powerful drivers of sales success.

You bring:

• A passion for automotive sales and customer experience.
• The confidence to coach and motivate high-performing sales teams.
• Strong leadership skills with the ability to inspire accountability and results.
• Excellent communication and presentation skills.
• A high-energy, positive attitude that motivates those around you.
• Strong organizational and time management skills.
• The ability to quickly build credibility and relationships with dealership leadership and frontline teams.
• A results-oriented mindset focused on continuous improvement and measurable performance.

Qualifications

• OMVIC Certification is required.
• Minimum 3 years of automotive sales, finance, BDC, or dealership leadership experience.
• Previous experience as a Sales Manager, BDC Manager, Internet Sales Manager, Sales Trainer, or other dealership leadership role is strongly preferred.
• Proven ability to coach, mentor, and improve sales performance.
• Strong understanding of CRM systems, appointment generation, and dealership sales processes.
• Demonstrated ability to analyze performance metrics and identify coaching opportunities.
• Excellent negotiation, communication, and interpersonal skills.
• Comfortable presenting to groups and facilitating meetings.
• Willingness to travel frequently throughout Ontario.
• Valid driver's licence with a clean driving record.

Why You'll Love This Role

• Make a measurable impact across multiple dealerships.
• Work directly with dealership leadership and executive teams.
• Coach and develop some of the industry's top sales professionals.
• Every week is different, with exciting sales events and dealership visits.
• Enjoy autonomy while working within a collaborative regional leadership team.
• Competitive compensation with uncapped earning potential.
• Grow your career with Canada's largest automotive group.

Benefits

In addition to working alongside some of the industry's most talented professionals, we offer:

• Comprehensive health and dental benefits
• Employee Assistance Program
• Discounted employee vehicle purchase program
• Ongoing coaching, training and professional development
• Employee social events
• Career advancement opportunities across our dealership network

We know that great candidates don't always meet every qualification listed above. If you're passionate about coaching, sales, and helping teams succeed, we encourage you to apply.

Discover Dilawri

Build your career with a company driven by excellence, integrity, innovation, and people.

We look forward to hearing from you.

Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.