District Sales Manager - Convenience Channel

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: Starting Salary Opportunity: $96 ,000 +

• Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant .

B ONUS : Bonus at Target $24 ,000

• This role may also be eligible for discretionary long-term incentive awards.

• Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees.

VACANCY TYPE: This posting reflects a vacant position.

LOCATION: Toronto Office, 5 days/week in office.

COMPANY

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY

The District Sales Manager is responsible for driving sales growth and leading business development within an assigned district. This role delivers results through strategic planning, hands-on leadership of Business Development Representatives, and strong execution against sales targets. The DSM builds and maintains relationships with key accounts, distributors, and retail partners to strengthen brand presence and loyalty. By leveraging market insights and performance data, they identify opportunities, address challenges, and optimize overall sales performance.

JOB RESPONSIBILTIES

• Execute sales strategies to achieve district targets and drive revenue growth

• Analyze market trends and competitor activity to identify opportunities and refine approach

• Lead, coach, and develop sales team; provide performance feedback and training

• Build and manage relationships with key accounts, distributors, and partners

• Monitor sales performance and use data insights to optimize results

• Collaborate cross-functionally to align on promotions, product availability, and financial goals

• Execute national sales strategies and standards across distribution, promotion, and merchandising

• Set strategic priorities and allocate resources to maximize district performance

• Manage budgets and oversee data tracking to support decision-making

JOB QUALIFICATIONS

• Proven success in sales management with a strong ability to execute strategies and deliver revenue targets

• Strong leadership skills with experience developing and motivating teams

• Excellent relationship-building and negotiation skills with clients a nd partners

• Data-driven mindset with ability to analyze performance, market trends, and competitive insights

• Effective communicator with strong presentation and influencing skills

• Solid understanding of the beverage alcohol industry, including market trends and regulations

• Strong problem-solving skills with the ability to navigate challenges and drive solutions

WHY LABATT

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS :

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.

• Additional flex credits for healthcare or wellness spending accounts

• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.

• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave

• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.

• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations , if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @ Labatt.com email address. If you have any questions or concerns, please email the recruitment team at ***email_hidden***

A I DISCLOSURE

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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