Director, Individual Direct Channel (Hybrid)

WHO WE ARE
When it comes to health were always looking for waysto push for better. Its why we were founded in the first 1957 ourfounder pharmacist William Wilkinson witnessed a mother sacrifice her healthby forgoing her own medicine to pay for her sick daughters prescription. Heknew there had to be a better way. So he introduced North Americas firstprepaid drug plan and GreenShield was born as a not-for-profit with a missionto support better health for all Canadians.

We arent just a health and benefits company. Werethe only not-for-profit social enterprise that brings worlds of coverage andcare together all in one place.
Were noble challengers purposefully building a betterway and we need the best people to help us create a more holistic approach thattakes care of the mind and body.

Our mission is to create better health for allCanadians and we know that starts with our employees.

THEROLE IN A NUTSHELL

Reporting to the Vice President Consumer Segment theDirector Individual Insurance Direct Channel will lead direct channel growth phonechannel and sales retention group conversion and profitability initiativesassociated with the Individual Insurance business. Reporting to the director is a team of 17individuals including three direct reports (manager of phone channel managerof retention sales enablement and strategic initiatives manager groupconversion program) and a team of 12 licensed agents. Key responsibilities include:

• Build and run a best-in-class Call Centre Sales Function: leading both the in-house sales team and oversight of external vendor (35 licensed advisors overall) the director will design and execute on a transformative roadmap to elevate the performance of the phone channel and deliver best-in-class performance leveraging phone sales best practices technology and enterprise wide capabilities.
• Growth and Management of Group Conversion Program: The Director will transform GreenShields group benefits conversion program into an industry leader by implementing best-in-class initiatives related to operations marketing technology and analytics.
• Growth and Management of the Direct to Consumer Program: The Director will work closely with the Enterprise Marketing function to optimize GreenShields distribution of Individual Insurance through direct response television and digital.
• Growth and Management of the Retention Program: The Director will optimize the performance of the individual insurance retention program leveraging industry best practices sales tools and technology to elevate retention performance.
• Team Leadership & Culture Building: build and lead a high-performing team foster a culture of results focus collaboration accountability and innovation.
  
  
  
  

WHO WERE LOOKING FOR

Werenot looking for just anyone. Were looking for a unique individual with a bigbrain and a big heart who wants to help us create better health for allCanadians.

• 10 years of progress insurance industry experience within Individual/Retail Insurance preferably within Health and Dental Travel and Life insurance
• Proven track record building running and optimizing a phone sales channel guiding people technology and process to deliver best in class results and client experience
• Proven track record managing sales programs including retention group conversion and/or direct to consumer strategies guiding CRM / lead optimizing leveraging propensity models to elevate growth and bringing a deep client and analytical focus to achieving industry leading performance
• Exceptional financial and analytical aptitude extracting insights from data and formulating customer first strategies optimizing sales performance and P&L management
• Deep understanding of the individual insurance competitive landscape including product pricing and direct to consumer sales strategies
• Excellent written and verbal communication presents with confidence to executives and able to influence senior leaders across the organization
• Education: Bachelors degree in Business Administration MBA or Masters Level Qualification (nice to have)
• An experienced passionate people leader who attracts nurtures and motivates talent creating a culture of collaboration results focus and innovation

THE CULTURE
We believe a career should be meaningful. Not just ameans to earn a living. Our culture is one where everyones voice is heard andvalued. Because thats what it takesto create better health for all. We dare to challenge the status quo. And weredriven by people who have challenged theirs. We believe that yourworkplace should empower you to be the best version of yourself. Thats why we provide aplace where you can be inspired challenged and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people arecritical to our overall success. Inclusivity makes us a stronger smarter andmore informed organization. Being intentionally inclusive of diversebackgrounds perspectives and experiences will enhance our company culture topositively impact how we support our communities. A career at GreenShield isnt just about personalachievements its about making adifference together.

Heres to Better Health for All!

AFEW MORE DETAILS
Proficiency in English is requiredfor this position. As part of this role you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition we aim to ensure that our employees can excel in their rolescollaborate and communicate effectively and contribute to the success of ourorganization.

GS supports diversity equity andinclusion in our teams and communities and we value the unique contributionsmade by all. Even if your experience doesnt align perfectly to everyrequirement we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through Information received relating toaccommodation will be addressed confidentially.

Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions future opportunities or for your personnel file. Yourrésumé will be held in strict confidence and will be viewed only by theOrganization. Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions and ideate on interview questions. We also leverage AI for interview transcription support.

Required Experience:

Director