Head of Customer Engagement at National Bank
National Bank of Canada
Enhance customer loyalty at National Bank as the Head of Loyalty and Engagement. Drive retention and cultivate personalized experiences to foster sustainable growth. This leadership role involves defining and implementing customer loyalty strategies to maximize retention and lifetime value. Collaborate with data and digital teams to refine personalization efforts while managing proactive retention programs. Your expertise will guide the Bank’s loyalty initiatives, ensuring alignment with strategic partners and product teams for growth opportunities. Key Responsibilities:
- Define customer loyalty and engagement strategy to boost retention
- Develop personalization strategies with data and analytics teams
- Optimize retention programs for at-risk customers
- Lead and evolve the loyalty program and partners
- Inspire teams focused on customer relationship management
- Bachelor’s degree in marketing or related field
- Minimum 15 years in customer loyalty and engagement
- Senior leadership experience in large organizations
- Proven experience managing loyalty programs
- Strong data analysis and personalization skills
Vacancy posted 1 day ago
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