SUN LIFE FINANCIAL ADVISOR

Join Our Team as an Associate Planner, Direct Are you a forward‑thinking professional with a passion for empowering mass affluent clients through holistic financial planning and advice? If you thrive on making a meaningful impact and supporting others in achieving their financial ambitions, consider applying for the Associate Planner, Direct role and help clients realize their goals and aspirations.

Key Accountabilities Build and strengthen existing TD Wealth Financial Planning relationships by delivering sound financial advice focused on retirement and investment planning.

Develop and execute a sales plan to onboard existing TDCT customers, deepen relationships, and drive client profitability and retention.

Identify client goals and potential barriers; recommend tailored solutions and provide ongoing advice through investment strategies, including third‑party mutual funds and account management.

Identify and execute on opportunities to acquire and grow external assets through proactive outreach and planning conversations.

Deliver advice and conduct financial planning conversations via phone and digital platforms (e.g., screen sharing technology).

Maintain and enhance long‑term client relationships through regular reviews, updates to financial plans, and implementation of evolving investment strategies.

Contribute to team and department objectives (including LEI goals) by modelling strong client‑centric behaviours and enhancing customer loyalty.

Identify opportunities to refer clients to TD partners (Retail and Wealth Management) to support a One TD approach.

Ensure all activities comply with regulatory requirements, industry standards, and internal policies.

Qualifications & Requirements 3–5 years of experience in banking services, with a track record of managing client relationships and providing tailored investment advice (preferred).

Required to obtain Registered Representative (RR) licensing with the Canadian Investment Regulatory Organization (CIRO) within 6 months of start date, if not currently licensed.

Financial planner diploma granted by the Institute of Financial Planning (IPF) required within 2 years in role.

Bilingualism (English and French) required to serve our clients in the community with English‑speaking needs.

Core Competencies Client‑focused with a passion for helping individuals achieve financial goals.

Strong relationship‑building skills with both internal partners and external clients.

High level of curiosity, resourcefulness, and adaptability.

Results‑oriented with a strong drive to grow business and improve client outcomes.

Excellent communication skills, with the ability to simplify complex financial concepts.

Who We Are TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Additional Information We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Regulatory Notice Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only) Maîtrise d’une langue autre que le français pour offrir du soutien ou traiter avec les clients qui ont besoin de services et de soutien dans une langue autre que le français.

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