General Manager (Abbotsford)

Position Overview

Senior leadership opportunity in White Rock with White Rock Volkswagen, part of Trotman Auto Group, recognized as one of Canada's Best Managed Companies.

What You Will Get

• Senior leadership role within a top BC automotive dealer group
• Compensation: $150,000 to $400,000 per year earning potential
• Medical, dental, and mental wellness benefits
• RRSP program
• Paid time off
• Ongoing leadership development (NADA + internal programs)
• Access to TAG University, Leadership Academy, and playbooks that drive performance
• Shared services support (HR, recruiting, marketing, strategy, systems) so you can focus on execution

What Success Looks Like (Non Negotiable)

1. Stabilize and elevate leadership: Build a strong, accountable leadership team across all departments. Strengthen and align high‑performing teams in Sales, Fixed Ops, and Finance. Address performance gaps quickly, coach or make changes. Eliminate silos between Sales and Service.
2. Drive revenue and profit: Hit and sustain OEM targets (new, used, CSI, fixed ops absorption). Improve gross margin without creating friction in the business. Tighten used inventory management (turn and aging).
3. Own the guest experience: Improve CSI through process, not shortcuts. Ensure consistent execution from showroom to service. Reduce complaints and escalations.
4. Build a culture that wins: Be awesome, add value, drive results, show love, build strong respectful teams, have fun, create a high‑energy environment, own it. No excuses, full accountability. Lead by example and build high‑performing teams that deliver consistent results across the dealership.
5. Upgrade talent and retention: Make the right calls on people, quickly. Strengthen leadership at the department level. Reduce turnover in key roles (Sales, Advisors, Technicians). Build a solid bench and succession pipeline.

Qualifications

• 3+ years running a full dealership within an OEM dealer environment
• Proven track record of building and leading high‑performing teams
• Valid VSA license and in good standing with the VSA
• Strong financial acumen (budgets, gross, cost control, P&L ownership)
• Deep understanding of variable and fixed operations
• Strong decision‑making, including tough people decisions
• Clear, direct communicator with executive presence
• Schedule: Full time

Day‑to‑Day Responsibilities

• Set and drive performance targets across all departments
• Oversee dealership operations end to end
• Analyze financials and KPIs to identify opportunities
• Lead and develop department managers and their teams
• Manage escalated guest issues
• Support hiring, onboarding, and talent development
• Ensure compliance with OEM, regulatory, and safety standards

Compensation

Time compensation: $150,000 – $400,000 per year.

Equal Opportunity Statement

Trotman Auto Group is an equal‑opportunity employer.