lululemon Social Media Operations Manager

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Social Media Operations Manager position sits on the Global Brand Marketing Operations team based in either Vancouver or Los Angeles. The Global Marketing Operations team enables marketing initiatives, supporting the teams in operating with clarity, discipline, and scale. We support through planning and execution to drive greater impact across teams including social media.

core responsibilities

As the Social Media Operations Manager, you will be responsible for ensuring the operational excellence of lululemon's social media function by bringing structure, clarity, and efficiency to our global social programs.

• You will lead the development and governance of key processes that enable seamless planning and execution across the lululemon social portfolio.
• You lead creative resourcing for social media projects across both internal and agency partners. This includes all vendor management, onboarding, and billing.
• You will guide collaboration with cross-functional partners-including regional teams, creatives, and agency partners, while supporting smooth, on-time program delivery.
• Core responsibilities include overseeing campaign timelines, budget management and workflow processes; identifying and implementing operational improvements across tools and ways of working; and ensuring alignment across stakeholders to drive well-orchestrated execution.
• You will monitor operational performance, and continuously optimize how the social team delivers work at scale, enabling high-quality, impactful social marketing outcomes.

qualifications

• Undergraduate degree in business, marketing, or communications preferred
• 6-8 years of project management, brand, or social media operations experience with a minimum of 3 years in a corporate retail environment preferred
• Demonstrated ability to drive change and efficiency through development and implementation of processes and workflows
• Exceptional organization and stakeholder management skills
• Strong financial acumen and experience managing a complex budget
• Knowledge of various social platforms, social tools, and workflows
• Experience operating in a cross-functionally in a global, matrixed organization
• Excellent written and verbal communication skills
• Organized, detail oriented, and able to manage competing priorities
• Experience working in Airtable would be beneficial
• Strong interpersonal and relationship building skills

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes
Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from  $112,000- $147,000 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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