Software Business Development Lead

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Software Business Development Lead based in Canada. In this role, you will help drive business growth by connecting organizations with innovative, AI-powered software delivery solutions. You will lead prospecting and outreach efforts, engage business decision-makers, and identify opportunities where technology can solve meaningful operational challenges. Working with mid-to-large organizations across industries such as financial services, healthcare, energy, logistics, and the public sector, you will uncover business needs and qualify promising projects. You will introduce prospects to a structured Planning Sprint designed to define project scope, budgets, and timelines before software development begins. This position combines B2B business development, consultative discovery, and a practical understanding of software delivery in a fast-evolving AI landscape. You will also help refine sales messaging and campaigns by translating real buyer conversations into actionable insights. The role is ideal for someone who enjoys building relationships, working independently, and using modern AI tools to improve productivity and business outcomes. Accountabilities - Research and identify prospects: Build targeted prospect lists using LinkedIn Sales Navigator, referrals, and warm introductions through shared professional connections. - Lead outbound outreach: Initiate and manage prospecting activities across LinkedIn, email, and phone to connect with relevant business decision-makers. - Conduct discovery conversations: Engage product, operations, customer experience, marketing, and IT leaders in thoughtful discussions about their software needs, use of AI, operational challenges, and opportunities for improvement.

- Qualify business opportunities: Assess prospects based on project needs, budget ownership, timing, organizational fit, and readiness to engage in a paid Planning Sprint, then schedule qualified meetings. - Maintain accurate CRM records: Document every conversation with relevant details, including the prospect's role, industry, challenges, expressed needs, exact language, and level of interest. - Improve sales messaging: Share insights from prospect conversations to help refine positioning, messaging, and outreach strategies based on how buyers describe their needs. - Contribute to outbound campaigns: Collaborate with the team to develop and improve prospecting campaigns using feedback gathered from the market. - Support early-stage pipeline development: Build a consistent flow of qualified opportunities and help generate initial Planning Sprint engagements. - Apply AI tools effectively: Use AI-powered tools to streamline research, communication, and daily workflows while reviewing and refining generated content for accuracy and quality. - Build credibility with business and technical stakeholders: Use knowledge of software development and delivery processes to establish trust and communicate the value of managed software services. Requirements: - Practical experience within or around the software development lifecycle, such as software development, quality assurance, business analysis, product ownership, project management, or technical account management. - Demonstrated experience in B2B sales or business development, particularly outbound prospecting, meeting generation, and lead qualification. - Experience selling software or professional services to business decision-makers, preferably non-technical stakeholders. - Regular use of modern AI tools to improve productivity, with the critical judgment to validate, edit, and improve AI-generated outputs rather than relying on them without review.