Manager of Marketing Planning & Delivery

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Job Description

Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will contribute to the client’s next level of growth and expansion.

The Details:

• Location: Downtown Toronto, ON (5 days per week onsite required)
• Duration: Approximately a 12-month consulting project with the possibility of extension (must be able to work on Blend’s W2 without requiring employer sponsorship)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drive full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
• Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Support marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborate closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
• Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, and integrate such strategies within existing programs to promote a seamless client experience.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborate with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Support development and deployment of creative assets, agnostic of media channels and across all touchpoints.
• Champion proper usage of the client’s brand in Canada, in full compliance with global brand guidelines and the client’s visual identity continuum.
• Champion a high-performance environment and demonstrate commitment to the client’s values: accountability, passion, integrity and respect.
• Deliver results in accordance with the client’s behavioral competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Direct day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursue effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Design and implement global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Qualifications

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• 4-6 years of marketing management experience within a financial services environment 
• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.
• Availability to work onsite in Old Toronto 5 days per week.

Additional Information

The starting pay range for this role is $45-50 CAD per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.