Media Planning Manager
$75k - $90k per yearKlick Health
The Klick Group —comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.
About Klick Media
Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.
Job Description
The Media Planning Manager develops data-informed digital media plans for healthcare and life sciences clients across channels such as programmatic, Google products, YouTube, connected and digital TV, search, and social. This role partners with Media Operations and Analytics to execute, optimize, and report on campaigns that support client objectives. The role also manages budgets, vendor relationships, reporting cycles, and client communications across active media programs.
What You’ll Do
- Develop digital media plans using audience insights, channel strategy, budget allocation, and measurable client objectives.
- Analyze campaign performance using GA4, Prisma, DCM, and reporting dashboards to identify insights and optimization opportunities.
- Optimize digital media campaigns across programmatic, Google products, YouTube, connected/digital TV, search, and social channels.
- Manage media budgets, pacing, spend approvals, and vendor deliverables in partnership with Media Operations.
- Present reporting, recommendations, and campaign updates to clients and internal stakeholders on biweekly or monthly cycles.
Qualifications
Required:
- 5+ years of digital media planning experience, including at least 1 year leading projects, workstreams, or team members.
- Hands-on experience using GA4, DoubleClick Campaign Manager, DoubleVerify, Prisma, or comparable media planning and reporting tools.
- Experience managing media budgets, pacing, spend approvals, and performance accountability across active digital campaigns.
- Client-facing experience presenting media plans, performance insights, and strategic recommendations to clients or senior stakeholders.
- Advanced proficiency in Microsoft Excel and PowerPoint for budget tracking, data analysis, reporting, and client-ready storytelling.
- Experience optimizing campaigns across programmatic, Google products, YouTube, connected/digital TV, search, or social media channels.
Desired:
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience working on healthcare, pharmaceutical, life sciences, or other regulated-industry media campaigns.
- Experience collaborating with Media Operations, Analytics, Creative, Strategy, and Client Services teams in an agency environment.
- Experience managing vendor relationships and external partner deliverables across multiple campaigns.
- Experience translating campaign data into clear, actionable recommendations for client decision-making.
Additional Information
The base salary range for this position is between CAD 75,000 - 90,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
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Our Commitment to Inclusion Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at View email address on jobs.smartrecruiters.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.
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