Director of Paid Media

About Us

At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful.

With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we’re transforming the future of the creator economy.

The Role

We’re looking for a strategic, hands‑on Director of Paid Media to lead our Media team. As the senior‑most media leader at #paid, you’ll define the vision and direction of the media function—shaping how paid media drives performance, innovation, and revenue as we continue building the Creator OS.

This role blends high‑level strategy with execution. You’ll be just as comfortable presenting to senior clients and internal stakeholders as you are building media strategies, refining pricing models, and supporting key pitches.

Reporting to the VP of Strategy, you’ll partner closely with Sales, Client Success, Product, and Strategy to ensure our media offering is differentiated, scalable, and delivers strong client outcomes.

Key Responsibilities

• Set and evolve the vision for paid media, with a strong focus on presale strategy and revenue growth
• Lead the development of media strategies and narratives for creator‑led campaigns
• Act as the senior voice of media in client presentations, pitches, and internal planning
• Identify opportunities for new paid media offerings tailored to the creator economy
• Stay on top of platform updates and industry shifts
• Partner with Product to drive automation, tooling, and operational efficiency
• Own the roadmap for AI‑driven solutions to enhance media planning and execution
• Own senior relationships with key platform partners (Meta, TikTok, Snapchat, Pinterest, StackAdapt)
• Unlock strategic opportunities, including betas, partnerships, and joint initiatives

External Partner and Cross‑Functional Collaboration

• Oversee external agency partners to ensure quality, performance, and alignment
• Collaborate closely with Sales, Strategy, Client Success, and Measurement to deliver best‑in‑class outcomes
• Contribute to a shared learning agenda that continuously improves creator specific media strategy and performance
• Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals
• Partner with Product to identify tooling and automation opportunities

Team Leadership & Operations

• Lead and develop a high‑performing team of media professionals, including performance management and goal setting
• Oversee day‑to‑day team operations, resourcing, and workflow optimization
• Build scalable systems and processes to support growth and efficiency
• Own and optimize paid media campaigns across major platforms
• Provide strategic input and hands‑on support for live campaigns

Commercial Strategy & Financial Ownership

• Lead media pricing and packaging strategy to ensure scalability and strong margins
• Identify opportunities to drive incremental revenue from media performance
• Own the media department budget, including team and external partner spend
• Partner with Finance to manage media spend forecasting and cash flow

What Success Looks Like

• Media is a clear differentiator in RFPs and client pitches
• The team is high‑performing, aligned, and consistently delivering strong results
• Platform partners actively bring forward new opportunities and innovations
• Media pricing and packaging is scalable, consistent, and margin‑positive
• Automation and AI‑driven solutions are improving efficiency and reducing manual work

To Be Successful, You'll Need To

• Lead a team of full‑time employees and contractors, ensuring strong performance and engagement
• Design and implement scalable media strategies that drive strong results
• Build and streamline internal processes that enhance operations
• Collaborate with cross‑functional teams to meet client goals
• Partner with Product to improve team efficiency and impact
• Provide mentorship and support to the Media team
• Stay ahead of industry trends and contribute to thought leadership
• Manage and optimize paid social campaigns across major platforms
• Operate as a senior strategic leader, confidently presenting to executive stakeholders and clients
• Balance strategic thinking with hands‑on execution, including pricing, presale strategy, and pitch support

About You

• 7–10+ years of experience in paid media, digital marketing, or creator marketing
• Proven leadership experience managing high‑performing teams
• Direct, hands‑on experience across major paid social platforms
• Deep understanding of media strategy, optimization, and performance drivers
• Experience managing large media budgets and driving business outcomes
• Comfortable operating at both a strategic and executional level
• Strong communicator with experience presenting to senior stakeholders
• Highly organized and comfortable in fast‑paced environments

Nice To Have

• Experience in the creator economy or influencer marketing
• Experience working cross‑functionally with Sales or Strategy teams
• Experience at a tech or high‑growth company
• Experience with AI, automation, or workflow optimization tools

$120,000 - $150,000 semi monthly

The pay range listed reflects base salary only. In addition to base pay, we offer additional forms of compensation for all roles, which may include variable pay (bonus or commission), stock options, and perks and benefits, depending on the role and location. We’ll discuss total compensation openly in our first conversation so there are no surprises when it comes time for an offer.

At #paid, we believe compensation should be transparent, fair, and grounded in reality.

Our compensation framework is built around clearly defined job levels based on seniority, expertise, scope of responsibility, performance expectations, and impact.

For all publicly posted roles, we share a clear compensation range that reflects the levels associated with the role and complies with applicable pay transparency laws. Candidates are hired into a specific level, and compensation is set at the base pay associated with that level. The posted range represents the span between levels, not a negotiable pay range.

When offers are made, they are presented at the compensation set for the level a candidate is hired into and are determined by experience, skills, and role alignment — not negotiation tactics or who asks first. This ensures consistent and equitable pay for team members in the same function and at the same level.

Equal Employment Opportunity

#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.