Director of Analytics and Insights - WPP VML MAP (Toronto)
WPP (VML MAP)
Join WPP VML MAP as the Director of Analytics and Insights, where you will lead an analytics practice dedicated to achieving meaningful business outcomes through data. This role blends strategic leadership with hands‑on analytics expertise.
As a Senior Director, you will influence client relationships and guide teams to translate complex data into actionable insights. You will shape CRM strategies and enhance client success through innovative analytics and measurable solutions. Your leadership will be essential in creating clarity and driving momentum within the analytics function.
Harness your strategic insights to empower WPP VML MAPs analytics leadership.
Key Responsibilities
- Define and own the analytics agenda for client engagements
- Shape strategic roadmaps for measurement and personalization
- Utilize data to inform audience strategies and performance drivers
- Lead cross‑functional collaboration to maximize outcomes
- Design KPIs and dashboards for improved decision‑making
Requirements
- 15+ years in analytics, particularly in consultative roles
- Proficient in SQL, Python, and advanced analytics frameworks
- Robust communication and influence skills
- Ability to lead globally dispersed teams
- Openness to travel 50% or more for client commitments
Vacancy posted 5 hours ago
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