Senior Data Insights Consultant

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!

What will your day look like?

As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include:

• Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
• Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
• Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.
• Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.
• Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
• Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.
• Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
• Providing answers and insights to business-related questions via automated reporting solutions as well as ad‑hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
• Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.

Who are you going to work with?

You will join a team of hands‑on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross‑disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.

What you bring to the table?

As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high‑tech dialogues and solutions.

Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business. It’s an advantage if you have consulting, agency experience or marketing domain knowledge, but it’s not a requirement.

In addition, you have:

Technical skills

• A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, and optimise modern analytics solutions that are scalable, maintainable, and ready for real‑world production use.
• Write, debug, and optimise complex SQL queries, ensuring clarity, efficiency, and production readiness.
• Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
• Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
• Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimisation, and secure data access (RLS).
• Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
• Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
• Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).
• Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage.

Interpersonal skills

• Technical stakeholder management and influence :A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.
• Communication and storytelling :Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
• Consultative and solutions-oriented mindset :The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
• Leadership and mentorship :Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team.
• Autonomy and critical thinking :You are a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.

VML MAP is a world-leading Centre of Excellence that helps businesses humanise the relationship between the brand and the customer through hyper‑personalisation at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$90,000 - $140,000 CAD

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.