Groupe Dynamite Inc. Lead, Integrated Marketing

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

In this role, you will be part of the Garage Brand Marketing team reporting to the Team Lead Brand Marketing Garage and play a pivotal role in launching our brand presence in the UK as well as bringing to life Garage's brand moments.

Key responsibilities:

• Conduct in-depth research on market trends, consumer behavior, and competitive landscape in North America and the UK;
• Develop and execute annual and seasonal marketing strategies to support UK market entry;
• Own the UK retail marketing calendar, ensuring alignment of messaging and timing across all touchpoints;
• Plan and execute high-impact brand moments in North America, ensuring on-time delivery and flawless execution;
• Manage product ordering and allocation for brand activations, launches, and special events;
• Build compelling business cases to support investment in brand moments and activation;
• Work closely with the Brand team to align weekly content cadence across owned, paid and earned channels, ensuring consistent, brand-aligned messaging across all media;
• Track KPIs and performance for brand moments and 360° initiatives;
• Analyze results, identify insights, and make recommendations for optimization;
• Manage relationships with external vendors, agencies, and brand partners for brand moments and partnership initiatives.

Qualifications:

• University degree in Marketing or a related field;
• Proven experience in brand marketing for retail, ideally including store openings, pop-ups, or large-scale experiential activations;
• 3+ years of related work experience;
• Understanding of the UK retail market;
• Deep understanding of UK consumer behavior, media landscape, and cultural trends, with experience adapting global brand strategies to local markets;
• Excellent knowledge of Microsoft Office and Google Suite;
• Excellent organizational skills and detail oriented;
• English or French is required for daily communication with buyers, suppliers, employees, stakeholders, both within and outside of Quebec.

Business address: 5592 Ferrier Street, Montréal, Quebec H4P 1M2
Location of work: 5592 Ferrier Street, Montréal, Quebec H4P 1M2
Wage range: $75,000.00 to $105,000.00
Terms of employment: Permanent, full-time
Contact information: View phone number on businessoffashion.com, View email address on businessoffashion.com
Hiring for 1 job vacancy.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.

Our promise...
No day will be like the last-we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.