Manager, Sales Development
SOTI Inc
Job Title: Manager, Sales Development
Location: Mississauga, Canada (Hybrid)
Responsibilities
- Lead and manage multiple Team Leads and their SDR teams across regions, ensuring consistent execution, coaching, and performance standards.
- Own the global SDR pipeline strategy, driving alignment with Sales & Marketing leadership to fuel business growth.
- Provide hands‑on coaching and development for both Team Leads and SDRs: reviewing outreach cadences, joining calls, and modeling best‑in‑class prospecting.
- Conduct regular 1:1s and team meetings focused on skill‑building, pipeline management, and professional development.
- Establish and track clear KPIs and performance metrics; deliver quarterly and annual performance reviews.
- Identify and implement improvements in process, tools, and strategy to increase efficiency, productivity, and conversion.
- Foster a high‑performance, growth‑oriented culture that emphasizes accountability, learning, and results.
- Ensure Salesforce lead management, reporting, and pipeline forecasting are accurate, consistent, and actionable.
- Meet and exceed pipeline generation targets while developing the team for long‑term success and career growth.
Qualifications
- 3+ years of direct management experience leading SDR/BDR teams in SaaS or high‑tech companies.
- Proven record of consistently achieving or exceeding team pipeline generation targets.
- Strong coaching experience: developing SDRs and Team Leads into top performers and future leaders.
- Expertise with sales tools such as Salesforce, Gong, SalesLoft/Outreach, and LinkedIn Sales Navigator.
- Strong data analysis and reporting skills to measure and optimize SDR performance.
- Excellent communication and leadership skills, with the ability to inspire, motivate, and influence at all levels.
- Thrives in a fast‑paced, global, high‑growth environment with resilience to adapt to change.
- Bachelor’s degree (or equivalent experience) in Business, Marketing, or related field.
Benefits
- Culture that emphasizes personal growth, continuous innovation, and fun.
- Environment that fosters new ideas, fresh perspectives, and the opportunity to bring ideas to the goal line.
- Opportunity to work with leading edge technologies and collaborate with leading tech giants.
Use of Artificial Intelligence in Hiring: SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only – final hiring decisions are made by people, not automation. For privacy‑related questions, please contact
SOTI is committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with an agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.
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