Senior Consumer Brand Director

Shape Onix’s consumer brand in person from Old Montreal, combining positioning, earned media, launch campaigns, and expert storytelling.As a senior brand leader, you will define why Onix differs from Big AI and establish a voice the team uses. You will guide growth, design, and PR partners while writing important copy yourself. The work serves people facing high-stakes health problems, including new parents, women in perimenopause, and caregivers.Key Responsibilities:
Own Onix positioning and document it in a brand bookDevelop company and expert stories for national media pitchesDirect the PR agency and maintain a high standardPlan launches and campaigns across social, web, and App StoreShape expert, partner, and event storytellingRequirements:
Senior consumer brand leadership experience in health, wellness, or lifestyleExperience building or repositioning a recognized consumer brandEarned media experience and ability to explain successful storiesExperience briefing PR firms, designers, and growth teamsAbility to set direction and write key pitchesBring consumer brand leadership, earned media judgment, and clear writing to Onix’s expert-driven health and wellness story.
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