Consumer Insights Brand Manager

Consumer insights and integrated communications shape this hybrid Marketing Manager opportunity at Nestlé Canada’s North York location. Turn research into compelling Nido brand experiences.You will lead consumer-led strategy for Nido, translating global target insights into value propositions and communications. Responsibilities include media planning, brand investment, pricing, promotions, innovation, and renovation. The position requires marketing fundamentals, business judgment, and end-to-end planning experience in consumer-driven categories.Key Responsibilities:
Translate global consumer insights into brand propositionsCreate integrated media strategies across key platformsLead Integrated Communication Plan development and executionEnsure consistent brand essence across consumer touchpointsPartner with cross-functional teams on commercial prioritiesRequirements:
Three to five years of Marketing Manager experienceProgressive experience within a Tier 1 CPG organizationStrong marketing fundamentals across multiple consumer segmentsExperience developing and executing end-to-end marketing plansAbility to balance strategy with measurable business resultsUse consumer insights, communications expertise, and strategic execution to strengthen Nido’s performance through Nestlé Canada’s hybrid team.
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