Senior Brand Sponsorship Strategy Advisor

Shape high-profile sponsorship investments at Desjardins through strategic thinking, analytics, and commercial acumen in a hybrid Toronto role. Lead partnerships supporting brand and business priorities.
As Senior Advisor, Brand Sponsorships, you will manage provincial and national sponsorship investments within a complex organization. You will evaluate opportunities, develop recommendations, negotiate agreements, and lead integrated activation programs. The work includes governance, coaching, and portfolio evolution.
Key Responsibilities:
Evaluate sponsorship opportunities against strategy, priorities, values, audiences, and trends
Lead negotiations, contracts, renewals, compliance, budgets, and payments
Develop partnership strategies with cross-functional internal stakeholders
Build relationships, govern projects, resolve issues, and deliver commitments
Measure performance through KPIs, analytics, and stakeholder feedback
Requirements:
Bachelor's degree in business, marketing, communications, or related field
Minimum seven years' relevant sponsorship or partnership marketing experience
Advanced sponsorship strategy experience delivering measurable results
Advanced project management, commercial acumen, and risk management
Advanced English proficiency and data-informed strategic recommendation skills
Bring sponsorship strategy, partnership leadership, analytics, and commercial judgment to Desjardins' evolving brand investment portfolio.